5 Fatal Mistakes Your Paid Content Marketers *Are* Making (and How Much it’s Costing You)

Businesses wanting to reach users in more subtle ways are jumping on the blogging bandwagon. Well and truly. In a recent Australian study, 62{57b8cc37fd24bce1cf64c8b05d9407ce9171516056c1f5e762677747187a0de4} of respondents said “blogs are the most appealing medium for business to promote a brand.” If you’re in a business that’s paying an agency to create content on your behalf and place it on niche- and audience-appropriate sites around the web, you might be surprised to learn how far short your chosen agency is falling. As Content manager at Problogger.net, I see agency…
Article by @ProBlogger. Read entire story here.