Michael Levanduski Last summer Oreo paid a number of popular YouTube stars to talk about their “Lick Race” promotion. This helped the Oreo campaign get millions of extra views, but now they are also getting a warning from UK ad watchdog agencies. The problem, according to UK’s Advertising Standards Authority, is that these paid promotions were not clearly marked as advertisements, which is required by law. While the warning is coming from a UK agency, all marketers will want to take note since the US and most other countries have similar laws on the books. Oreo responded to …
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