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Welcome back to the latest episode of the Niche Pursuits News Podcast!
This week Spencer and Jared are at it again, breaking down the latest news items in the SEO world, sharing their progress with their side hustles, and analyzing some weird niche sites.
The big news this week is that the August Google Core Update has finally finished rolling out, after 19 days, and overall it was a pretty impactful update.
After about a year, many sites have now seen a partial or full recovery, after wondering for many months whether Google would ever smile on them again.
How many sites saw an uptick in traffic according to a recent poll? Did any see their traffic decline? What’s the latest with Housefresh and RetroDodo? Did this update reverse the results of the HCU or another update?
Watch the Full Episode
Spencer then shares a traffic graph for a site that was shared with him privately that saw massive traffic gains and shares that the site owner has been doing in an effort to bring traffic back.
Jared also shares some examples of recoveries from his clients, one of whose traffic is up about 3x, and the exact steps they took.
What did they do? What do they all have in common? Tune in to find out!
Moving on, they talk about a site that Google has shown considerable favor to in recent times: Reddit.
How big has Reddit’s rise been over the last year? What has Reddit done to all other crawlers? What super interesting data and theories does Jared share about AI Overviews?
Listen to the full episode to hear it all.
The last news item is again about Google, and how the antitrust trial is targeting its digital ad business.
Google makes the bulk of its money through its advertising platform, but is that part of the business now going to be broken up?
What does Jared point out about this lawsuit? How much of the market does Google control for ad servers? And how are small publishers going to be involved potentially?
Moving on to their side hustles, Spencer goes first and talks about his Facebook page. He shares the stats on his page, which he hasn’t touched in 2 months. What did he find?
In the end, he gave that page away as part of a contest to a new member of his exclusive Niche Pursuits Community, where growing a Facebook page is the main focus for members for the next 6 weeks.
When it’s Jared’s turn, he talks about a site he has that was hit hard by the HCU where he’s applying a Pinterest strategy, some of which he shares and much of it inspired by a recent guest on the Niche Pursuits Podcast. How much have the earnings grown?
He also talks about his side hustle on Medium, also inspired by another podcast guest, where he’s repurposing the content he sends out in one of his newsletters. He shares his current stats and his surprising earnings.
Is this something you could do with your content? Check out the podcast episode to go more in-depth on this strategy.
In the last segment of the show, Spencer and Jared share the weird niche sites they’ve found.
Spencer shares the interesting story of how he came to find Cool Works, a website that highlights seasonal and adventure work and jobs in unique places.
What does he discover about the DR71 site’s traffic? In what ways are they monetizing that traffic?
Jared then shares I Got Standards, Bro, which lets you fill out a survey to determine if it’s going to be possible to “find the man of your dreams.”
Surprisingly, the DR21 site gets over 30k in traffic. What other surprising tidbit does Jared discover? How is it monetized? How much do they think it’s earning?
And that concludes another episode of the Niche Pursuits News Podcast. We hope it was informational and inspirational. Let us know what you think in the comments!
transcript
Spencer: Hey everyone. Welcome back to another episode of this week in niche pursuits news. Not only am I back in the hosting seat here today, but Google has actually finished the August core update and we have results to share and potentially some reasons why some sites increased, maybe why some sites decreased, but we have some data on some specific sites.
We’re going to share what happened with this Google core update. We’ve got other news topics, uh, as well. And then Jared, I are. Jared and I are going to talk about our side hustle projects that we have going on. I have some interesting Facebook page, uh, details that I want to share something that I haven’t talked about a lot in the past, but we’ll talk about that.
And then, of course, we’re going to talk about our weird niche sites. I will simply say, Jared, that. I am aware of your weird niche site. I think maybe it was recommended by a different niche pursuits reader. I had it on my list. Oh. But I have just never shared it. Well. And I’m glad that you’re gonna share it instead of
Jared: me.
Instead he, I, I debated whether I should share this one because it’s a little, uh, Different than something you and I would typically talk about so that’s right I had to think about how to go at this one and what angle to take if I’m being honest But this one was shared with me by a niche pursuits reader.
So what if they share it with both of us?
Spencer: Yeah, well, I think it’s been on my list for a few months. Okay, and so it may be somebody new or maybe the same person I don’t know, but I’m glad you’re gonna talk about it. So we’ll get to those weird Nick sites, so it’s been a little while since I’ve been back Jared.
How you doing? Good. Happy
Jared: September. Good to have you back Don’t worry. News was rocking and rolling while you’re gone and you get to come in on the tail end of an update. You don’t have to sit here and theorize with us all throughout the entire Google core update of August. You know, just get to look at the results and we get to talk about them.
Spencer: That’s exactly right. You know, I was doing summer things and I’m glad to have guest hosts hopping in and helping out. But let’s talk about The August core update for Google. It finished rolling out. It took a 19 days to complete rolling out. So about two and a half weeks. And, uh, we’ll just share a recent news article, both, um, search engine land and search engine journal and every other SEO news, uh, website had it.
But of course, Barry Schwartz wrote the articles on both of those websites. So, um, the 2024 core update rollout is now complete. And I know you guys have been talking about this. On the news episodes. Uh, it was pretty impactful. It was a very impactful update because we finally saw after about a year, some sites actually get a partial or nearly full recovery from the helpful content update from September, 2023.
So this is the thing that. We have been waiting for, hoping for, will Google actually ever rank these sites that were hit with the helpful content update again? And the signs are pointing to yes, there are definitely sites that have shown some recovery, and others that have shown bigger recovery. We’re going to jump into some of this a little bit as well.
Um, You know, as Barry Schwartz does, he kind of covers, you know, the history of Google updates. He took this very informal poll, uh, just to give people an idea that not everyone saw a recovery, uh, according to his poll, uh, 44 percent said their rankings or traffic were actually down now. That could be just a tiny bit.
It could be a lot. Maybe people are just angry at Google still. And so everything’s negative. So we don’t know. It’s a very informal poll here, but 27 percent actually said their rankings are up. And now that is like super encouraging to see almost 30 percent say, you know, with this update, I’m actually.
Increasing, um, my search visibility, then 29 percent said there was no change. So, which is
Jared: also
Spencer: kind of
Jared: encouraging.
Spencer: We live in a world where no changes, you know, no news is probably good news too. That is decent news, right? Over 50{5d3ddbe771dfd7baccbc708ede1f8581564c9b62644010c5b52d123c48304749}, nearly 60{5d3ddbe771dfd7baccbc708ede1f8581564c9b62644010c5b52d123c48304749}. or saw no change. Hey, we’ll take that. That’s a win. Um, absolutely.
But any other high level thoughts, Jared, on this rollout and, um, anything you’ve seen?
Jared: I mean, we’ll get into some of the HCU stuff. That’s what certainly is probably most impactful for a lot of the listeners here. Uh, newsflash. Reddit continue to go up. I think that was another one that Uh, does, uh, surprise and also doesn’t surprise people.
And I know we have a story that we’re going to get to after this, where we talk about Reddit and this unusual circumstance because new data has come out. But I think that’s another highlight that came out of this core update is Reddit continues to go up.
Spencer: Yeah, it certainly does. Um, and we’re going to jump into that just a little bit, but uh, we also have a couple of other sites.
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And maybe I’ll see you on our call next week. Thanks a lot. Um, you know, there’s been a couple of sites that have been very vocal, um, throughout the update and so I’ll share these. Um, so this is housefresh. com. They were very vocal about, you know, just how terrible Google results were. And we covered this on news episodes here many times.
Well, Lo and behold, they are seeing a massive uptick. As you can see, over the last couple of weeks, they’re right back up to where they were at the end of the year. And, um, maybe not quite where they were before the helpful content update, but this line may just continue to increase over time, right? Even though the rollout is done, age refs can take a little bit of time to catch up and yada, yada, yada.
So they may actually end up with a full recovery. They were very vocal. Now, another site that was also very vocal on Twitter and other places was retro dodo. com. Uh, they are starting to see a uptick here, and this gives a better idea of what. Several sites that are starting to see recoveries look like that their traffic was much, much higher than it used to be.
Right. We’re talking 10{5d3ddbe771dfd7baccbc708ede1f8581564c9b62644010c5b52d123c48304749}, 20 percent their traffic’s roughly, you know, 20 percent today, what it used to be. So even though they’ve increased a lot from the bottom here, they’re still way down from the helpful content update.
Jared: And I mean, it, interestingly enough, when we look at how it’s fresh, like they’ve basically recaptured all their losses from March.
So one could say, was this core update reversing HCU results or was it reversing March core update results? I know the HCU now is baked into the algorithm into the core update, but there is something, I believe we talked about it a couple of weeks ago. I believe it was Marie Haynes who kind of started to comment on that.
And so, you know, we’re continuing to see like, Hey, are we actually talking about HCU recovery? Are we talking about March core update recovery? I mean, look. Uh, progress is progress upward movement is upward movement. I think we have talked about how we’re at a point where that’s the kind of news we needed to see to now start to look at what causes that if there are correlations, but it is interesting.
You know, you’re looking at house fresh. That’s a March core update recovery. But the graph can continue to change and it will continue to change to your point.
Spencer: Yeah, exactly. And it’s one of those things that’s so, uh, hard historically to look at things because their site is ever evolving. The algorithms are ever evolving.
So to say it got back to where it should have been, or rankings are back to where it should have been. Well, we’re, you know, it’s a year later and a lot of things change, but, uh, hopefully they get as much traffic, uh, as they used to. It might be for different keywords. It might be for different articles.
Right. Um, that sort of thing, but they’re certainly on the recovery, recovery and Google is showing some love. Um, you know, that was a theory that a lot of people had is like, Oh, only people that were really vocal and complaining on Twitter, uh, got the recovery from Google, that’s what did it. Well, that, that is not the case.
You know, I, uh, put a poll out both on Twitter and in my Facebook group, uh, asking for people that, that saw recoveries and these are people that have not been vocal, um, and there, there have been, uh, some of those recoveries And, uh, same, you know, when you look at this search engine land poll, the fact that 27 percent of people are seeing an increase kind of debunks that conspiracy theory.
I think that only vocal people got the recovery from Google or something. Um, I do want to share one screenshot that somebody shared with me privately, and then Jared, I know you have some insights as well. And so we can talk about that for just a couple of minutes. So first, um, I’m not sharing the actual website, but I am just showing this graph here.
This is was shared with me privately. Um, and, uh, I, I looked at the site. Um, this is anyways, I, maybe I won’t even go into what the niche is just to keep it private, but you can see that this recovery is massive. Um, just over the last couple of weeks, the August court update, they clearly were hit with the, um, helpful content update and they are actually, it looks like maybe just.
Over their peak before the helpful content update last year. So this is a big one because their traffic is actually higher now. And she shared with me some of the steps that she took to actually recover this site. Um, she said she did update a lot of content. Um, she has slowed down her content production.
She’s only doing like one article per month. And, uh, she’s noticed a lot of the recovery or sort of New traffic coming from these zero volume keywords is what she said. Um, a lot of these keywords that she wrote articles about the technically, you know, or targeting keywords that have zero volume, um, according to the keyword research tools.
And, uh, that’s where she’s getting a lot of her traffic. The other thing that she did say unprompted by me is that she’s been doing a lot more internal linking and she uses link whisper and, uh, she’s That tool to help her build more internal links, get sort of that internal SEO juice flowing between her pages.
So I was super happy to hear that. Of course. So shout out to a link whisper. You heard it here first.
Jared: Recovery from HCU.
Spencer: That’s right. If you take away one thing, uh, from this episode is get link whisper. You will recover. No, of course. Uh, we don’t know all the steps or the reasons that she recovered. That’s just a few that, that she shared, uh, with us here.
So, uh, Jared, I know you had a couple of sites, uh, that you work with and, uh, they’ve started to see an uptick.
Jared: Yeah. I mean, we have access at my agency to a bunch of Google search console data for clients we work with clients we worked with in the past and whatnot. So, uh, you and I were talking in prep about.
For this, uh, this episode, and I went and looked at some of the clients that have really won and was able to correlate some of the stuff we did. Now, I’m not saying that that’s the reason if you do these things, this will equal recovery, but it’s interesting to talk about the things we’ve been doing with them or that they’ve been doing.
And we’ve been advising with them since the, um, since the HCU happened here, this first site you can see. For them, let’s see, they hired us. Uh, obviously, uh, you can see that they got massively hit by the helpful content update. Uh, they ended up recovering about three X in terms of their traffic. So they’ve improved about three X from their low.
They did a content plan, keyword research, deleted and pruned some content. And then over the course of about six to nine months, we ended up building a couple dozen backlinks for them and then writing and publishing about 50 new articles to help build out, um, their, their informational side, their helpful side of their business.
You can see they’ve had good recovery three X in terms of the traffic, but if you pull back. Again, kind of like that retro dodo graph, like nowhere near where they were prior to the HCU,
Spencer: right? You know, the HCU from a peak of about, you know, 1500 clicks down to, well, down at the bottom here. I don’t know what that is.
275 or
Jared: so? 75. 75,
Spencer: yeah. 75 clicks a day to now. You know, 400 to almost 500 clicks a day. So they still have a little ways to go, but this it’s got to feel good. Right. So they’re like, Oh, like recovery is possible. Very encouraging. That’s just what all of us were hoping for is like, it is possible to reverse this trend.
Yep.
Jared: This is a classic, um, kind of lead gen content site. Um, if you’re wondering, uh, another example, uh, this is also like, uh, um, a content site, if you will. Uh, same thing here, content plan, keyword research, and deleting and pruning of content. Um, uh, also built, uh, about, uh, several dozen backlinks throughout six months, 45 new articles, um, uh, 13 article updates.
So you talked about in your example, they did a lot of article updating, a lot of content updating. So this site did a lot of content pruning or deleting, and then also content updates. So 13 article updates, uh, they experienced. You know, just over two X in terms of an increase in traffic. So their recovery was a little bit less than the first site we saw, but still improvement.
Um, but again, same kind of graph. If you pull back and look at post HCU, you can see that again, somewhat of a similar chart in terms of traffic ranging up of 1500 to 2000 clicks per day. And, uh, now they’re, you know, 300, three 50 per day.
Spencer: Yep. But the, but it’s a clear reversal, right? Like it’s an definite bump.
So, um, and, and it sounds like, you know, sort of similar things, pruning content, updating content, you even added some new backlinks, new content, right? So, um, It’s just interesting that it’s, I mean, in a way it’s really just traditional SEO strategies, like best practices that we’ve been doing for a long time.
It’s just actually diving into the site and doing some of those things.
Jared: It’s just, yeah, it’s, I mean, you know, a lot of these sites, like all of us can look and say, like, I can make my site better. I can make my content better. I can get rid of some content that either isn’t helping what we’re talking about or isn’t good enough.
I can also improve the content by updating it and I can write content that’s, you know, that’s good and helpful, you know, so. Exactly. Exactly. And I think you’ve got one more example here. One more. So this is a classic affiliate site, folks. This is the classic affiliate site, the one that supposedly died off in the HCU and will never come back again.
Um, we actually didn’t do the work on this site, but we did consult and advise on this. Um, this site was definitely, in our opinion, unfairly hit. I know a lot of you listening feel like And maybe even got evaluation that, Hey, this site shouldn’t have been decimated in the helpful content update. But again, we performed a content plan.
That’s kind of the flagship thing we do. It’s a strategic plan, but, um, here’s the interesting they did. They introduced a service to their business. So again, a classic affiliate site, but they said, Hey, how can we turn that into like a productized service that we offer to visitors? And they put that all over their website and their menu on their homepage.
And they actually started doing it. They got reviews for that service. There’s reviews all over the website about the service they provided there. It’s real, real reviews. Um, and I think that’s super interesting. Uh, yeah, we advise that they reduce their ad density heavily. I just checked. I don’t think they have any more ads.
I think they removed the ads from their website. There are no more ads on the site. Um, and I know that, you know, from interacting with a site owner, they were improving content, doing a lot of content updates. I don’t know if they were publishing new content, but I know that from emails back and forth, they’re spending a lot of time updating content and stuff.
And so again, you’re looking at recovery about. Um, I didn’t get the, the, the, the 12 months shot there. Sorry, I ran out of time, but kind of similar, like just, you know, uh, similar charts, what we saw earlier recovery, but not anywhere near full recovery. But I like this one cause it’s your classic affiliate site.
Spencer: So there is hope for affiliate sites. That’s, you know, uh, that’s what we want to hear. That’s what we want to hear. So, yeah.
Jared: And then, you know, a lot of this again, just to reiterate, you’re just catching this, you know, we’re not telling you how to recover. We’re just sharing some things that we are hearing or seeing and Hey, positive, uh, positive reinforcement in terms of, uh, improvements and improvement is kind of what we’re hoping.
We’ve been hoping to share for 11 months in this podcast, Spencer. I know
Spencer: it’s been, it’s been a long time. You know, we’ve been doing our best to stay positive here on the podcast. There’s a lot of been a lot of interesting news, but you know, it’s successful, you know, big, sharp increases have been few and far between.
Here.
Jared: I will say this Spencer, just one final thing. Sorry, I cut you off. You and I are, we’re out of our flow here. We got to get back into our rhythm here. You know, uh, all four of the sites we just talked about. It sounds like none of them are our sites, but it sounds like we have direct communication with them and all four of them Have been getting active work done to them since the HCU.
Spencer: That is true. So, so, um, that is, that is a good point. Uh, but I love it having some good news here of sites that are recovering from the helpful content update. It doesn’t that’s, that’s what we’ve been wanting for a year now. So glad that we can share some of that information. Um, there are a couple more news articles as you alluded to.
There is another site. That has seen the most dramatic rise in history, potentially of all sites. Uh, in Google. So we’re going to just talk about that. Uh, Cistrix wrote this article. I think it’s an interesting one. Google’s unusual special relationship with Reddit. So of course we’re talking about Reddit and this just massive increase.
Since well about a year ago, um shocker. Yeah shocker. So where’s everybody’s traffic gone to well reddit Um, you know last year the domain was ranked 78th among the most Visible websites in the u. s. And today it’s ranked third In, in one year going from the 78th most visited website to the third. That’s just, that’s crazy to me.
Um, to think of, I mean, we should have had this ready to pull up the websites that it’s surpassed, right? Reddit is now more popular than we could rattle off 70 websites that we all know. Right. These are like the most popular websites, uh, in the world. And, um, And of course, not to leave it in the U. S.
Reddit is also seeing this massive upward trend in European markets. Um, you know, I don’t know if there’s a ton new to talk about. Maybe a little bit. But of course, we have mentioned several times in the past. The reason potentially for this reddit increase in traffic is because of this deal that they’ve made with Google.
That’s the conspiracy theory is that a, uh, Google is now paying reddit, you know, 60 million a year. And, uh, so Google is now favoring Reddit. Uh, but there is some evidence to back that up that Reddit has blocked all other crawlers from crawling the entire website, other than. Google, right? So in terms of, you know, gathering AI information and I guess even indexing it, um, and so, uh, there, there definitely is a strong business relationship between Reddit and Google and, and the traffic sort of bears the fruit of that.
Jared: Well, I think the most interesting thing here is the connection to AI overviews that the data, and again, I believe it was UKAT, UK data, so it’s, um, you know, not the U. S. market, which is kind of their bigger market in terms of traffic and all that, but the correlation, because a lot of us figured, assumed, and Probably rightly so that this deal with Reddit by Google was so that they could train their AI models off of Reddit’s, um, uh, all of Reddit’s pages, basically, and all of its Reddit’s content.
And while they might be doing that, uh, Reddit is not being cited in AI overviews. Uh, and this article talks about how for comparison, Wikipedia is present as an organic result in 47 percent of AI overviews and is cited as a source in 10. 4 percent of those. It talks about YouTube and such, but Reddit. Is only cited as a source in the AI overview in 0.
056 percent of cases. Now, is this because Google did the deal thought it would make for good training for AI overviews, and then all the debacles that we saw in May and June and July happened. And so now they’ve had to pull that back or is it because it was never intended to be a part of AI overviews?
It’s hard to say, but I think we all assumed. That the AI component of, uh, of Google was going to be using this deal. They did with, with Reddit. And if it is, it’s not in terms of being cited as a source.
Spencer: Yeah. It’s really interesting. I mean, is, is the one potential conclusion that Google actually is using Reddit as an AI overview source?
They’re just not citing them. Maybe that’s part of their deal. For some reason, they just,
Jared: Because they know maybe people don’t trust it?
Spencer: Because it seems suspect? You know? Um, or yeah, you don’t trust Reddit. You know it’s Joe Schmoe, you know, that has a weird username, is, you know, commenting something. Well, and, and, like you said, they got in trouble for citing Reddit and a lot of things that, We shouldn’t be trusting that, that result,
Jared: right?
So it’s hard, who knows why, but it’s odd, I guess. And I think a lot of what this data would show, like if Google loves reddit so much that we look at that chart from above, why would they not? So, cause what are they doing? The sister X is pointing out like Wikipedia, one of the top five websites in the world, YouTube, one of the top five websites in the world.
Why is Reddit not being sourced? In the same or similar capacity, you know, I mean, we could, we could venture some guesses, but the data wouldn’t make sense for that.
Spencer: Yeah. I think you hit the nail on the head. The more I think about it in terms of the debacles they had in May and June. Right. When they, you know, what, what was it, uh, you know, put glue on your pizza or something, you know, there was a cut
Jared: off your arm.
That was my favorite. We want to lose 10 pounds off
Spencer: an arm. Best advice ever. You know, it got, it gets cited. You know, uh, PR nightmare, New York Times, Wall Street Journal, everybody was having fun with all the bad answers that Google’s AI overviews were giving. And a lot of that was from Reddit. So maybe we take from this that Google turned down that Reddit dial for At least sourcing the data or at least citing the data, right?
They don’t want you to know it’s coming from Reddit or it really isn’t coming from Reddit. So it’s just, it’s, it’s very interesting. And I think the title sort of says it all. The very unusual special relationship that Google has with Reddit, you know, there’s something going on behind the scenes, but one thing we know for sure is that more and more people are finding Reddit because of Google.
Jared: Yeah, I mean, we always tell you just got to stop saying it. Like I didn’t think the graph could go up any higher. And then look, August core update literally had to make a new graph for
Spencer: it. Yeah, it’s, uh, it’s incredible. So, uh, we have one final story here that, uh, we’ll talk about. There’s lots of other news going on, of course, but, uh, Google can’t get out of the hot water here, right?
Um, this ant us antitrust trial targets Google’s digital ad business. Now, of course, we know that they had this initial judgment. Google was ruled a monopoly. Uh, but now with this antitrust trial, They’re focusing on the dollars, right? Google’s the majority of where they make their money is through the, their advertising platform.
I think it gives a percentage here. It’s like 80 something, uh, 75{5d3ddbe771dfd7baccbc708ede1f8581564c9b62644010c5b52d123c48304749}. Oh, that one. Okay. Yeah. Um, Those are, uh, yeah, yeah. Contributed more than 75 percent of Google’s 307 billion last year. Right. Came from advertising. So this is the gorilla in the room. 75 percent of Google’s revenue is their ad technology, their ad business.
Right. Um, Google AdWords is a big part of that. Uh, and, uh, so the Justice Department is coming after that, right? With potential, um, potential results being, Hey, let’s break up Google’s digital advertising business. Um, and, uh, you know, there could be other results of that, but that’s, of course, the DOJ is going to come in with the big hammer if they can.
That’s what they want. They want to scare everybody. Can we actually break up Google? Right. That would be like the biggest win in some attorney’s pocket. I say like, I’m one of the attorneys that broke up Google’s advertising business. So, you know, they’re going to come after them hard. Um, and that’s, that’s what’s happening right now.
So
Jared: again, just for clarity, cause it can be confusing if you’re hearing so much negative news about Google and getting confused, this is not the same lawsuit. That was just determined because that was about Google’s online search, the monopolistic practices you referenced. That was about their online search.
This is now about their ad platform, and they’ve already been determined. They’ve already lost that first lawsuit. Now we got a second lawsuit last week. Spencer, we featured a story about how the judge is already ticked off at Google for the way they’re handling the information, the way that they’re They’re coming into this lawsuit and I mean, geez, it’s just not looking good.
Spencer: It is, um, you know, I, I don’t envy the CEO of Google’s position right now, right? Just the amount of fires he has to be putting out beyond just his day to day. Now he’s got to deal with not one, but two major. You know, lawsuits or antitrust trials here, um, you know, with the government, the Department of Justice, the US government, it’s, um, it’s, uh, kind of insane here.
So of course, Google has denied the claims, um, you know, saying all sorts of things that it doesn’t need to share its ad technologies. That’s a big part of it, right? Is, is Google sort of not sharing. Certain data or information that they should be sharing with other advertisers. Um, and then here’s the 91{5d3ddbe771dfd7baccbc708ede1f8581564c9b62644010c5b52d123c48304749}, right?
That you referenced here, the justice department alleges that Google controls 91 percent of the market for ad servers where publishers offer ad space, um, et cetera, et cetera. So.
Jared: Spencer, I wanted to highlight one thing really quickly before we move on because this is, um, the ultimate in irony and a perfect way for us to kind of close out the new segment.
Uh, so, um, uh, uh, the DOJ is going to be bringing some very large companies as their, uh, witnesses to testify, News Corp, Daily Mail, Gannett, which has also sued Google. Google, who are they going to be bringing to the, uh, to the case? Who they’re going to be bringing to testify? Small businesses and small publishers.
Boy,
Spencer: are they going to
Jared: find any friendly faces out there? I mean, who’s going to go raising their hand as a small publisher? Like, oh yeah, Google, man, they’re, they’re, they’re spot on. Uh, let me throw my hat in the ring as a support for them. I just.
Spencer: I tell you what you’re, I mean, you’re absolutely right.
Google has put on these, um, these, uh, what are they called? I think it was like either through Google AdSense or the small publisher success stories. They’ve, they’ve actually brought a lot of small publishers and special events, you know, going back a year or two. I can tell you all those people that attended those events got crushed.
And, uh, they, that’s the, you don’t want to tap into that resource. You’re going to have to go look for a new bunch of successful small publishers, cause those, those aren’t going to come testify for you.
Jared: They’re going to need to hire an SEO team just to analyze all the results in Google to try to find a small publisher that won in the last year.
That’ll go testify for him.
Spencer: That’s right. That’s right. Um, but see, here we are getting negative again, Jared, come on. You’re right. Just shared a bunch of sites that are seeing recoveries. Um, I’m not saying they should go help Google, but. They are starting to see some recovery. So let’s keep a positive, right?
Let’s keep it positive.
Jared: You know, if Google came and called and said, will you testify? If we’ll give you a 200 percent increase in traffic, I don’t know. I
Spencer: might
Jared: take that backdoor deal. I was going to say, um, you know, I’ll stop there. I don’t want to insinuate
Spencer: anything. Yeah. So, so there we go. We’ll let’s, you know, offers on the table, Google.
I’m just going to
Jared: say,
Spencer: um, you know,
Jared: my number.
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So we’re going to talk about a couple of side hustles that we have going on. And, uh, I haven’t been sharing my side hustles for almost a month now. I don’t have a new side hustle to share, but I do want to give a, an update on an existing one. Yeah, you have a few that you had ready to go. So, but I’m going to just talk about my Facebook page.
In fact, I have two Facebook pages. And so, um, I’m going to share my screen. I, I just tweeted this out just, uh, maybe yesterday. And, uh, this is just a screenshot. I’m really just so you can see the screenshot. So let me, Catch everybody up, remind people of this story. So I started a Facebook page back in June, really just for fun.
I decided I’m going to take a brand new Facebook page and see if I can get it to a 10, 000 followers. I’m going to see if I can make a thousand dollars in 30 days, you know, spoiler alert, I didn’t make the thousand dollars, but I did get a Facebook page with 10, 000 followers, uh, in that 30 days, I posted every day, a bunch of content.
I was running ads. And, uh, just kind of a good way to keep me motivated. I was posting daily updates and it got me to take action. Well, after that 30 days, I realized I’ve got a lot of side hustles and, uh, already too many things going on and I kind of refocused back on my main business. I let this one sit.
So I have not posted any new content since, um, I think it was the very beginning of July, um, right for 30 days, whenever that ended around July 3rd. Well, this screenshot is for the last 28 days. Right. So August to, you know, the first few days here of September, I’ve had a post reach of over 3 million post engagement of over 300, 000 and 7, 000 new followers.
Those are all organic followers, all sort of. You know, organic reach, et cetera, on content that I posted 2 to 3 months ago. Uh, so this is just kind of mind blowing to me because usually you think about content on Facebook, it’ll last maybe a couple of days, maybe a week. And then it kind of dies off. Well, I appear to have found a few posts and I looked at the posts that were, it was happening on there.
There’s basically two posts that have just gone really viral over the last three months and they still have some steam behind them. They’ve gained me 7, 000. New followers without me doing anything for a few months. Um, so that’s just kind of my cool story that I wanted to share about that Facebook page, um, that I, that I’m working on, uh, this particular page, I actually ran a contest for, and I gave it away.
I gave the, this, um, Facebook page away. Somebody else now owns it. They just took it over a few days ago and they’re starting to plan and they’re going to figure out what they want to do with it. But I didn’t have the time, but I don’t want it to just die. So I gave it away, um, really as part of the niche pursuits community.
Um, and, uh, he’s now a member of the niche pursuits community. And, um, we’re, we’re talking about Facebook in the community for the next six weeks. So we actually just did a live kickoff call, um, yesterday within the community, got to about 50 people on a live call. And there’s a lot more that are watching the recording that are all going to be setting goals for the next month.
Kind of try and replicate what I did back in June when I created this page, where We’re stating our goals publicly. We’re doing a check in every week. We’re doing live calls every week. I’m bringing in Andy Skraga. I’m bringing in Brian Nogeli. Uh, and then as a community, we’re all going to help each other, motivate each other.
I hope to have a ton of success stories, you know, in 30 days or in six weeks, uh, for what people have been able to do. So if anybody wants to check that out, they can go over to community dot niche pursuits.com. Even though maybe you missed the kickoff call, you can get that recording and you can join all our other live calls, uh, within the community.
But, um, anyways, that was my update on this particular Facebook page.
Jared: Facebook for the Win. Yeah. Yeah. And someone just got that s. Just,
Spencer: I just gave it to him,
Jared: man. You’re just feeling, feeling the summer, the summer love,
Spencer: I guess so. Yeah. Just, you know, feeling the vibe, time to just give away Facebook pages, just give them away, you know, felt easier than charging money, I guess.
Can you tell
Jared: us more about like what niche this was in or
Spencer: anything about the
Jared: Facebook page?
Spencer: Yeah. I had originally shared the niche and everything when I was doing my updates. So that’s okay. Um, it’s in the running niche. Um, so. Running slash sports is kind of what it is. Um, so covering like running events, track and field, that sort of thing, um, is really the niche that it’s in.
Yeah.
Jared: Well, very good. Congratulations. That’s amazing. I mean, boy, if, if people can replicate results like that in four to six weeks, I mean, that’s just going to be the absolutely amazing.
Spencer: Yeah, no, you know, it’s not in the bonus program or anything like that, you know, but it’s got a really good base. It’s ready to go, uh, ready to hopefully make some money off of this page, uh, really soon.
Jared: And it seems to be in that in between zone, because we’ve talked about it in interviews we’ve had, we’ve talked about it with some of your Facebook updates, like, It’s getting a lot of traffic or it’s getting a lot of interest on Facebook, but it’s not enough quite yet to be invited to the bonus program, which is where you’d make money.
And yet it’s from the screenshot, I can see not sending traffic to your website or to a website yet that could make money from say ads or something. So it’s kind of in that in between zone where it needs some work, but the base is phenomenal.
Spencer: Yeah, exactly. And I think, um, I probably would have done better if I didn’t take that like two month break of not posting anything, like maybe it would be in the bonus program if I had actually posted content regularly.
Right. And, and done all those things that I should have done instead. I went on vacation. So, um, but, uh, such as life. So anyways, Jared, I know you’ve got not one, but maybe two. Side hustles that you’re going to update us on. I had
Jared: to, uh, I had to, I had to knock one off. I had three on here and I’m like, you had three.
Spencer, which, what do you think I should talk about today? Um, yeah, there’s been some fun stuff developing in terms of side hustles and that sort of thing. I guess the first thing. Uh, I shared it on Twitter as well this week or last week, can’t remember which one, but, um, uh, with one of my helpful content update sites that was hit, and by the way, did not recover in this August core update, but we weren’t making any improvements to it, but we were, uh, we did start pinning.
Strategy for this. Now, we just had Tony Hill on the podcast a couple weeks ago. Um, he released a course in may. And so we just kind of followed along with what that, that course outlined. And, uh, we are, I believe this. This bump you’re seeing on screen. I’ll explain here in a second. Started about the eight or nine week mark of starting to pin again.
Now, this was a Pinterest account that had been worked on, but I don’t think any pins have been published to it since early 2023 and so we started ramping up pins with the articles that we already had creating new pins with a, with a strategic, you know, Approach that kind of Tony teaches on and it took a while But now we are up to the kind of the pending schedule that you want to be at But as you can see here in about mid august It started to take off and so the earnings went from about 10 12 a day in early august and Peaked over Labor Day weekend at over 60 a day.
So five to six X increase in just a couple of weeks. Uh, all that traffic that you’re seeing is from Pinterest. Um, this is a raptive screenshot. Um, and so it is monetized by premium ad network. So all that traffic increase you’re seeing is from Pinterest. It’s not from any changes in organic traffic or anything like that.
Spencer: That’s really odd. I mean, that’s really good. Now, remind me, you said this was a Pinterest focused site before that you’ve had for a little while. Um, how old is the site?
Jared: The site is probably five years old. Okay. It wasn’t Pinterest focused. It was doing very well in organic search, but it also did well in Pinterest.
Um, but Pinterest is probably the secondary driver of traffic compared to organic search traffic. And then the HCU came along. And, but we had already slowed down pinning before HCU had happened just because we were at kind of out of bandwidth and we weren’t getting a ton of great results that was off an old strategy for Pinterest, I will say that.
So this is kind of a new updated strategy, you know, a little bit more, a little bit different from what we were doing back in like 2022, basically.
Spencer: That’s, uh, really cool. So I imagine you have a nice system in place now where you’re pinning regularly and kind of following a process.
Jared: Yeah, yeah. Quite a bit every day.
Uh, lots of new, uh, lots of new content in terms of content is focused for Pinterest and then lots of images around that. So, uh, Too long to go into, but if you want to hear a lot of what we’re doing, just go listen to the interview with Tony from a couple weeks ago. That’s a great place to start. But I mean 5x in terms of 5 to 6x in terms of revenue increase, uh, after only two months of doing this super excited.
And it’s funny because if you look at that graph there, like it got that initial bump there in, uh, mid August. And so it went up to about 30 to 35 bucks a day. I was already excited about that. I’m like, cool, we’re tripled. And then it doubled on that again. So yeah, it’s, I mean, I’m kind of hopeful it keeps doing that at some point.
Obviously it has to slow down at some point, but, um, you know, you’re looking at a five to six X increase in traffic. Um, not quite that big in traffic, actually, probably about a four X increase in traffic, but it’s also led to about a five to six X increase in earnings.
Spencer: Well, if that isn’t enough success, you have another side hustle that, um, I think you want to share some stats for,
Jared: you know, I’m not sure if you were aware, Spence, but we had a great interview that at least earlier this week with Thomas.
I didn’t know about this. Give me our time. Of course you did. Um, Thomas joined us to talk about medium and how he is. Writing for medium, but also repurposing for medium and all this kind of stuff. Now, again, I get folks, I get to do these interviews sometimes over a month in advance. And when I listened to this interview, I was like, this is perfect.
At least to take a stab at repurposing the weekly content I send out from my weekend growth newsletter. And so that’s what I started doing about mid August. I basically signed up for a medium account and took my newsletter. I emailed from weekend growth every week, redid the intro to make it more focused for medium.
Redid some of the stuff in it, but really only spent about five or 10 minutes and then republishing that on the medium. And so in the first week, which I’m about now about two weeks in, but the stats that I have are for about a week in, um, uh, got over 1500 views. Um, you know, they call it claps, kind of like likes I got, you know, just shy of a hundred of those.
But I think the big thing is that One of them ended up getting boosted, uh, because I submitted to a publication that approved it. And so I made over a hundred dollars, I think close to 125 in that first week on medium, basically just resharing what I already wrote for my newsletter. Okay. Whoa, whoa, whoa, whoa.
All right. How did you make over a hundred dollars? Yeah. So you can make money a bunch of different ways on medium. Thomas goes through it in the interview. One of them is just by putting basically ads or through their partner program. But another way is to get it boosted, which, which magnifies the reach of it.
It goes out in front of a ton of people. And as a result, you know, if you put that behind the paywall, then everyone who’s reading it had to basically pay to see it, they had to pay to be a media member and they share part of that revenue with you for every single view you get. And when it’s boosted, it basically goes to like, I think Thomas said around 10 X the number of people that would normally see your, your post.
Spencer: Yeah. Wow. This is, uh, this is fascinating.
Jared: So you can almost correlate. I don’t, I don’t know the program super well, but like 1500 views and I made over a hundred, like almost 125. Like that’s a pretty good RPM.
Spencer: That’s a very good RPM. That’s a lot. Um, well, there you go. And, and all of that from, you know, repurposing content that, uh, you, you’ve already written anyway.
So not a huge
Jared: time investment. So I, I, I emailed about that this week, cause I was, I was sharing his, his podcast going live and telling everyone to go read, go listen to it. Sorry. And whatnot. So I got a couple of responses. I’m going to email out over the weekend. Um, exactly what I, what I did when I took my, I’m going to share here, here’s the newsletter I took and then here’s what I changed and then here’s what I published.
So people kind of get an idea for how to maybe repurpose and maybe you’re not doing a newsletter, but what if you have a site going back to my previous example that was hit by the HCU? Some of that, you got to repurpose it a little bit to make it for a medium audience, but it might work really well to follow the same process, uh, maybe with some of your HCU hit content.
So anyways, I’m going to share that over the weekend in an email. We’ll
Spencer: Yeah, no, that’s very good. And as you already mentioned a couple of times, if people want more depth into medium, we just did an interview with Thomas Smith. We just released that on a Wednesday. And so he shares a lot there in the podcast.
And then he also has a more in depth course that people can find, you know, in the description of that podcast interview, if they want more details.
Jared: Yeah, it’s, uh, it’s, it’s exciting. And I I’m, I’m a week or two in, so like I’m, I’m no expert. I don’t think. Who knows? Maybe I’ll make more than that per week.
Maybe I’ll make less than that per week, but it’s exciting to see the possibilities and kind of get that feedback loop. I think the first week in the Amazon influencer program, which I’ve always talked about as the quickest I’ve ever seen money from a side hustle. I think medium just beat that. I don’t think I was earning a hundred bucks in the first week.
Spencer: That’s true. So that is fast, exciting stuff. Well, that’s why we do it. Get people, get people’s wheels turning, hopefully get them excited to go maybe try something out. Now, um, I have a little story to tell here and it’s going to tie into this weird niche site. So we’re going to kind of segue with a story, uh, but I’m going to get there in a roundabout way.
Uh, so, uh, one of the weeks that I missed recording this podcast, we actually took a trip to Tennessee and, uh, we did some whitewater rafting. And, uh, we took the whole family out. We had a blast. It was a great time. Uh, and, uh, our family was in a raft. It was six of us and a guide. And, uh, you know, sometimes the river gets a little slow a certain sections.
You got like 5, 10 minutes. You’re just floating on barely moving water till you hit the next rapid. So we’re chatting it up with our guide. And, um, I was, I think I asked her, well, how did you find this job? You know, do you like this job? How’d you find it? And she says, well, it was actually through a website called coolworks.
com. And I said, Oh, what’s coolworks. com all about? You know, my, you know, antennas going up for, Oh, you know, I like. And she says, well, it’s this website that basically post jobs for seasonal work for, um, guide work. If you want to work at a national park, if you want to, you know, do whitewater rafting, it’s like adventure jobs or seasonal jobs or, and, um, I guess everybody talks about it in this sort of industry.
Everybody that’s a guide or that works at national parks. They all know of this website. Called cool works. com. That’s where you got to go find the cool jobs. And so I said, I was talking to my guide and I said, you know what? I have a podcast and we talk about weird niche sites. And I think I’m going to cover your, I’m going to cover that website.
Yeah. And so I’m going to cover this website. Cool works. com. Uh, is the website. Let me share it here on the screen. And, uh, yeah, the tagline is jobs in great places. And. It’s just what I described that there’s this resource of, you can find a job. You can look by national parks or cool regions, right? If you come in here, um, it’ll find, you know, beach jobs or blue Ridge Parkway jobs or canoe jobs, Cape Cod, Catalina Island jobs, you know, so you can search by location or type of job or national park, you know, all these people, all these places that people might want to actually go to Have a vacation at, you know, a summer vacation or a winter vacation, and you can actually work there seasonally.
Um, and so, yeah, it’s, it’s a job board, but kind of has that unique niche, that unique angle. And apparently it’s talked about a lot within the sort of, you know, guide, um, industry. People are talking about it. So, um, one thing that I found interesting is that it actually does pretty well. Yeah. in search. And so if I share, um, a truss, you can see here there, you know, their chart here that, um, they’ve got this big spike here, but it doesn’t look like it was really like H C U necessarily or anything.
Um, and so they’re still getting, you know, 40, 000, 50, 000 organic searches a month. They’ve got a 71 DR. So they’re very, they have a lot of authority. The organic keywords that it ranks for provide some insight into how people are finding, um, them. So seasonal jobs help wanted one. That’s really interesting jobs that provide housing or jobs with housing included a lot, a variety of those keywords, all about finding a job where They provide the housing, uh, is a really unique niche that I never thought about that, Hey, there’s a lot of people out there that want to go live somewhere and work somewhere for the summer.
And if you can throw in housing on top of that, like I’m coming to the job, no problem. So I can just see, you know, somebody fresh out of high school or in college on summer break. They’re searching. And I think most of the river rafting guides were college kids on summer break, uh, that was in Tennessee.
Uh, they search for something like this, you know, job that provides housing. I’m going to go live there, get paid and have a good experience. So, um, I don’t, I, you know, I have no idea how much money this website is making, but, uh, it’s a really unique angle, gets a lot of search traffic. And actually there’s a really well designed website.
I think it looks really nice.
Jared: I love this. This is so cool. I wish they’d had this when I was in college Yeah, that’s true.
Spencer: This seems right up your
Jared: alley, right? Hi, this is great. Well, they they sell merch spencer Um, you know, we never know how much merch makes we always assume not much Yeah, i’m trying to find ways they’re monetized.
I mean in many ways it feels like a job board And I wonder if they monetize, you know, kind of like the classic job board. I mean, we had, um, who was that, was that, uh, uh, Peter from, um, the dude ranch, and then he had a dude ranch job board. Right. And he talked about monetizing that. So that was interesting.
That was probably six months ago now, but, um, presumably maybe they monetize that way. And it’s just really. Cool. So they do such a good job of, like you said, it’s really well designed. It’s not our typical, uh, weird niche site in terms of how it’s designed and laid out.
Spencer: Yeah. Yep. And I’m on their pricing page.
So they do, they, if you want to post a job, you’ve got different prices for single job or multi job or packages that you can do. So, um, I think that’s probably how they make most of their money is, is the actual jobs that are posted there. And, um, yeah, it just. Oh, they’ve even got a job map. So you can just scroll through their map and,
Jared: Oh, I like
Spencer: that.
You know, if you want to come over here and it’s like, Oh, I want to, I want to go work in, um, you know, wherever it is at this national park, Mammoth cave, national park, Hey, find a job anyways. Um, so you can figure out what’s close to you, but, uh, it definitely looks like it’s us based, right? Like that’s.
That’s where all the jobs are here in the U S, but, um, kind of cool. Anyways, I got to give a hat tip to my river rafting guide, uh, for my summer vacation for coming up with this weird niche site.
Jared: That is cool. That is, it’s always fun when you, I featured one a little while ago that, you know, is the beach.
Sandcastle building that I found in the wild. I feel like you and I both found a real business in the wild. That’s a weird niche and brought it here from our summer, our summer, uh, our summer, uh, gatherings.
Spencer: That’s right. Always keep your ears open. Uh, you never know what you’re going to find. So very good.
Jared: Well, you sure tease mine at the outset, huh? I did. I did. Yeah, I’m excited. So you knew about this one and, uh, you were avoiding it. Is that, is that the right way to put it? Yeah, I think that’s the right way to put it. So, I, I, I, I, I thought about this one, oops, sorry, I thought about this one for a little while, just because, um, you know, it’s not like I said, your typical niche that Spencer or I would, uh, would feature.
So, but you know what? This is a, this is an entertainment podcast, so why not? That’s
Spencer: right. Let’s do it. That is a good
Jared: one. So, the website is, uh, IGotStandardsBro. com. IGotStandardsBro. com. Here I am. So let me try to walk you through this. Uh, don’t worry folks, this is a clean website. Uh, it’s the Female Delusion Calculator.
And it is a calculator to determine what are the chances to find the man of my dreams. Now, before you think this is some, a pair, I, I’m only assuming that this is accurate. But what he says, before you think this is some AI. Generated survey or, uh, uh, uh, calculator. This is apparently using law, um, surveys conducted by the U S census bureau and the NCHS, which I believe is over in the UK.
Um, This is basically just take a survey. Uh, and this is about who you’re looking for, by the way. So this is not about you. Um, uh, this is about, you’re looking for an age range. I like that they have a tag there where you can exclude married people. That’s probably a good idea. I would say to check that box.
I would have, I would think that should be op. That should start check, but that’s just my personal opinion. Yeah. Uh, we, you can target, uh, race, height. You can check a box if you don’t want to target someone obese. Exclude obese. It’s terrible.
Spencer: You know, let’s, let’s move, move some of these around. Yeah, there you go, move them to your around.
You know, we’ll go any race.
Yeah, we’ll go, I went in a
Jared: race when I took it, just to be, to be clear. And the minimum income, you know, because We want six figures, we want six figures. You gotta get in the six figures, right? And, uh, so go ahead and find out. Spencer, uh, for, for, for this, uh, subset of people you’re looking for, you know, So your ideal man is not married, any race, at least 5’10 uh, not obese and earning at least 100k per year.
If you scroll down, let’s see what the probability is. 1. 1 percent of men meet that criteria, Spencer. So your odds are not very good, which is why you get a delusion score of 4 out of 5. Four out of five. You’re basically a cat enthusiast. You just are obsessed with cats. That’s what they’re likening you to.
That’s how delusional you are about finding the man of your dreams.
Spencer: I’m a cat enthusiast. You know, um, I don’t know quite what to say about this other than it’s pretty funny. Well,
Jared: let’s do a couple of things here. First off, scroll to the bottom and click on the about page. Okay. Uh, the, the gentleman goes to, to, to tell us why he came up with this during my dating career as a man living in North America, I couldn’t help noticing that women often have unrealistic expectations.
They see themselves being passed around by those high quality men. They feel entitled to. Yada, yada, yada. Time passes. Options shrink and their standards don’t change. Boy, he tells quite the tale. The Female Disillusion Calculator. I guess this isn’t for fun. This is actually a real tool that he expects people to use.
The Female Delusion Calculator is a tool that can help women discern what is realistic, From what is highly unlikely.
Spencer: You gotta set realistic expectations. You know, I guess I, I can agree with that statement. So,
Jared: yeah, you know, I mean, I think
Spencer: both
Jared: our wives certainly set realistic expectations when they chose us.
I guess that’s a fair point. Uh, that’s right. Uh, in terms of, yeah, let’s talk about is this site ranking? It’s a DR21. It’s got over 2, 000 backlinks, hilariously enough. It’s grown over the last year. Ranks for 651 keywords. Here’s the funny thing. It gets, uh, oh shoot. I just moved past it. It gets over 30, 000 organic search traffic per month.
According to AHRF. That’s
Spencer: amazing. Yeah,
Jared: 651 keywords. So apparently the term female delusion calculator is searched 13, 000 times. Thousand times per month and of course they rank number one for it. They probably invented that
Spencer: phrase, right? I have to assume
Jared: well if they did they invented it pretty well because you know, that’s a lot of search traffic They also rank for keywords like build a man calculator
Spencer: You know, there’s a whole rabbit hole here that you could probably just go deeper and deeper But I think I think we’re probably good stopping at this website, right?
Jared: Final thing and I include a link for it in the agenda. I thought this is interesting. They’re indexing their calculator results You And so your result that you just got right there is indexable and, um, not get a lot of search traffic, but they’re getting some traffic.
Like some of these are getting traffic, which I didn’t deep dive, but I think that’s kind of interesting. Like, are people search? Like, I’m wondering what some of these pages, these search results, these survey results are actually ranking for in terms of keywords,
Spencer: right? Well, it gives you the kind of the top keyword here.
Um, they’re all very similar. That’s what I
Jared: mean. I, right. But. As an SEO, I would say they shouldn’t be indexing these pages because it feels like cannibalization. But you know, I would a little bit, I’d want to deep dive in a bit, but pretty minimal
Spencer: traffic,
Jared: um, in terms of, in terms of revenue, um, there’s ads everywhere, you know, I didn’t see any other, any other way, but there’s just ads ever.
There’s interstitials, video ads. Uh, bottom footer ads, uh, you know, ads across everything. So it’s, it’s gotta be one of these things that’s just monetized by ads. It must get some, enough traffic that, uh, uh, that, uh, it probably makes some, some money every month.
Spencer: Right. And I mean, this is just organic traffic that we’re looking at like 32, 000 visitors a month.
Right. I don’t have similar web pulled up. Right. But it probably is getting double that traffic, direct type in traffic or links. Right. Uh, so it’s maybe making a thousand, couple thousand bucks a month just on ads. I would assume so. And, uh, yeah, it’s
Jared: not a terrible looking site. I’ve seen worse survey sites.
Let’s put it that way.
Spencer: Yeah. Um, I think there’s a lot that we could say about this website, but, uh, I’m appreciate, I appreciate that you kind of towed the line a little bit and, uh, maybe we’ll just, you know, kind of leave it at that as far as the discussion. So, you know, there’s, uh, there’s a whole lot of assumptions and really interesting things that could be said about this calculator.
Jared: I’ll just say don’t deep dive the keywords.
Spencer: That’s probably a good, good piece of advice would be my assumption. So you did it, Jared, you were willing to tackle the weird niche site that I just wasn’t quite ready to tackle. I always felt like I had one other, it’s like, I’ll do that one instead. So I marked it off my list and it’s done.
Jared: So very good. Well, I am reaching the bottom of my list that, that, that listeners have sent me. So, you know, I was getting a little, um, Let’s put it that way. So, uh, need to, need to get some fresh, uh, some, some fresh URLs in the, uh, in the boat here.
Spencer: Yeah, you know, I, I do still, I love the idea of calculators of sort of niche, you know, sort of, um, way to segment things, which, you know, this weird niche site fits into that.
I think there’s probably still hundreds, maybe, of other, like, weird calculator ideas that are out there. I don’t know, Spencer, get, get this thing circling around a college campus. Who, I mean, who knows? Who knows? Exactly. That’s probably how it started. That’s probably how it started. Exactly. Um, well, very good.
I think we’ve, uh, covered it all here. Certainly the weird niche sites, uh, the side hustles and the news. So we’d love to hear any more success stories that people have out there. If you’ve seen an uptick in traffic, let us know. We’d love to, you know, either talk about it here on the podcast or at least let us know.
You know, look at it. We always love the positive story. So keep them coming our way with that. It’s good to be back, Jared. And until next time. Thanks a lot. Have a great weekend, everyone. All right. Thank you. Hey there. Thanks so much for listening to the niche pursuits podcast. Did you know that Jared and I are members of a private group called the niche pursuits community?
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