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Thu. Nov 21st, 2024


Welcome back to another episode of the Niche Pursuits News Podcast, where Spencer and Jared talk about the biggest news in the SEO and creator industry and what it means for you. They also share their inspiring side hustles and some weird niche sites they’ve discovered.

Today they tackled the biggest news item we’ve seen in a while: Google’s antitrust lawsuit.

Google has been in the news for a while now as the courts have been trying to determine whether or not it’s a monopoly and a decision was finally handed down, stating that the company does have an illegal monopoly on search.

What was one of the main deciding factors in this decision? What measures is Google taking in response? 

What did the company say on Twitter and how did others respond? And what are the potential outcomes

Spencer and Jared talk about how Google got here, what it might be asked to do in the future, and what they really think about Google’s claims.

Watch the Full Episode

Moving along, they head into the Shiny Object Shenanigans portion of the podcast, and Spencer goes first. He talks about his experience with the Facebook Bonus Program, of which he has been a member for the last 2 months.

His first month in the program, he earned $3k, and he was on track to surpass that in his second month. What happened at the end of July? How did it all play out? 

What happened to his reach/impressions per day and what’s their status currently? How does Spencer view this side hustle?

When it’s Jared’s turn, he talks about the Amazon Influencer Program. 

Although he had a few complicated days, his monthly earnings were in line with his usual performance. He also announces the release of his new course, which walks you through the process of getting started in the program.

He shares some interesting data, comparing his performance with Spencer’s and another member of the Amazon Influencer Program, who recently joined. He looks at how much they’re all earning and how many clicks each of their videos are receiving per month.

What does he discover? What does he recommend doing to earn more on the program? 

He also talks briefly about his experience with the Creators Connection program.

Then they move on to their Weird Niche Sites.

Spencer goes first with Spot the Difference which, as the name suggests, shows users two photos and they have to find 4 things that are different. It’s monetized with a lot of display ads and gets around 23k organic visitors a month.

What does Spencer think of these types of websites, and what does he confess? 

When it’s Jared’s turn, he’s excited to share Where Is My Milk From, indubitably a weird niche site that helps you locate the origin of your milk.

He tests it out, and what does he discover? How easy is it to use the site? What does he think about the design? 

How much traffic does it get? What else does he discover about the site?

And that brings us to the end of another episode of the Niche Pursuits News Podcast. We hope you’re feeling informed and inspired.

Don’t forget to catch Spencer and Jared next Friday when they tackle the latest news and provide updates on their projects.

transcript

Spencer: Hey everyone. Welcome back to another episode of this week in niche pursuits news. And well, Google has been ruled a monopoly in search. Uh, so officially a judge has ruled that Google is a monopoly. So we’re going to discuss what that means. What’s going to happen now that this judgment has come down and a whole lot else.

Uh, we’ve got a couple of other news stories that we’re going to discuss as well. And, uh, but first of all, Jared, how are you doing? Welcome to the show. 

Jared: I’m doing great. Spencer, you came back on a, on a great day. I mean, I can tell you’re still in the summer. You’re going to get a little scruff going there.

If you’re not watching the podcast, Spencer’s got to like, uh, you know, kind of I’m here, I’m not here, but you picked a good day to come back. This is a big podcast episode. 

Spencer: It’s a big one, uh, a monopoly ruling. I mean, this is massive, right? Um, I mean, you hear about cases that have happened in the eighties with telephone companies and, you know, other, uh, Microsoft in the nineties.

And now we’ve got Google has been ruled a monopoly. Um, I should just tease that, uh, here in the episode, we’re also going to talk about a couple of side hustle projects that we have. So stick around for that. Yeah. And, uh, Jared has really good, weird niche site that he’s going to share. And I’ve got an okay one that, uh, I’m going to share.

So stick around for those. Uh, but, uh, so first of all, first of all, um, uh, a U S court, we’ve been talking about this department of justice case against Google for, it feels like a year. Um, I don’t know exactly when it started. Um, I’d have to go look at the timeline, but, uh, a judge has officially ruled that Google has an illegal monopoly.

And, um, a lot of this came down to how, uh, Google operated with mobile phones, um, and how they were the default search engine on Apple devices. And of course, Android, because they own Android, uh, Google has been the default search engine there. And so the judge ruled that a lot of that was an illegal practice.

And in particular. Google has paid out something like 26 billion. I guess in just 2021 to maintain its search dominance to be that default search engine, mostly on mobile devices and iPads and things like that. Um, And so they are considered a monopoly. And so, uh, what does this mean going forward? Well, right now, of course, Google has appealed this decision.

And so it’s going to continue to carry out in the court system. We don’t know how long that’s going to take. People project that it’s. Likely going to go into next year and possibly even into 2026 before really anything of substance happens the appeals process, but it’s a huge, huge decision. 

Jared: The. Lawsuit was brought forward in 2020.

It was the first time in quoted generations. I was going to say 20 years, cause I think to your point in the intro, like it’s been about 20 years since the DOJ has brought a case, which is a monopoly case has been brought before a major us corporation. Um, it, um, uh, was a 10 week trial that happened last fall.

And I think that was when you and I started talking about it. So probably 11 months ago, 10 months ago, the trial lasted 10 weeks. And so it concluded, I mean. Darn near nine months ago, um, but it took a long time for the judge to go through all everything. Uh, Google has another trial. They’re starting in September for something similar but unrelated.

And then to your point, they’re going to appeal it. The appeal process is going to take a long time. And after the appeal process, someone has to figure out what actually comes as a result of this. You know, it’s one thing. To have the it be settled that they are a monopoly. Now, what comes of it? And I think we’ll talk about that in the coming minutes, 

Spencer: right?

Exactly. There’s a wired article here that I’ve got pulled up that, uh, talked a lot about the potential outcomes, right? What might, um, Some of the remedies be. So the case now enters a remedy phase where the judge actually comes up with some actionable points of like, here’s what we need to do. Uh, do we break up the company?

Do we ban certain practices? Do we change how Google operates in some way? So the judge actually sits down and is going through this remedy phase right now to come up with a decision of like, here’s what would make it okay for Google to continue to operate. So it’s no longer considered a monopoly. And so, um, again, some of those things here, um, ban revenue sharing.

This is one potential outcome that, uh, Google has been sharing revenue for, um, for search and ads, you know, based on the device. Right. So Apple, Samsung, Mozilla, other companies, um, have are the default search engine, and there’s a lot of revenue sharing that goes into that. And 

Jared: again, the idea on this one is that right now Google is able to use their financial might that they have.

Uh, accrued from monopolistic practices to then bulldoze other search engines out. So in other words, like you got here, Google, because you’re being monopolistic. That means you have a ton of budget. You can now spend to basically not make it possible for anybody else to compete with you. 

Spencer: Right? Exactly. I mean, you think about the duck duck goes of the world, right?

They can’t just throw down 26 billion. And we’ve talked about default. Yeah, 

Jared: exactly. It’s just not possible. 

Spencer: Exactly. And so, um, yeah, it’s a, it’s a, it’s a chicken and the egg scenario, right? Google of course has been the dominant search engine. Uh, but because they’ve been the dominant, they were able to throw more ad dollars and become even more dominant as the default search engine.

And now, like you said, that’s put them in this place of, okay, they’ve truly become a monopoly because they can, um, Essentially get rid of all the competition out there because they can, they can pay to be. In the position that they need to be in. 

Jared: It’s interesting because, and I’m no lawyer. So what I’m about to say is, is absolutely not legal.

Um, uh, interpretation, but I really did think from a high level, a lot of this was, and a lot of stuff we look at, and it just reminds me that, you know, we have our own lens on, on search and Google and, and the way that they adjudicate on it is very different. Like, um, you know, we were looking at like all the collusion that was being brought forth between the ad department, the search department, and I was like, that’s the smoking gun right here.

Like, look, like, Google made search results worse in order to prop up their ad budget, like, or their ad revenue, like, duh. But really it seems like from reading this and, and kind of leaning into commentary from other professionals on this, It really seems to focus on the fact not so much how they get their revenue, but how they then use that revenue to force others from competing with them.

And I think that’s an interesting thing to think about. Does parlay nicely and all the stuff we’ve talked about, but it’s really all the stuff that’s happening is more a matter of how they’re forcing others out with all the money and all the success they’ve earned. 

Spencer: Yeah. I mean, truly you become a monopoly, right?

If you’re the big gorilla in the room and you can just keep elbowing new players out, you know, and so there’s really no competition. Um, it does make a lot of sense. Right. And so there’s a couple other sort of remedies here. They can require choice screens. The judge can say, Hey, uh, on Apple devices, you need to have this ability to very easily.

Uh, not have Google as your default or Google doesn’t become the default, right? Um, I guess in the, um, European Union, um, Google has been required to have this menu of search options on Android devices, um, and, uh, in Chrome browsers. So something similar like that, uh, there could be a divestiture, right? Of Google needs to break up.

Maybe that is splitting up its ad, uh, platform from search. I mean, that would be kind of crazy to think about that. But, uh, Google is a large, I mean, alphabet is a large, large company. And so maybe it’s time that they actually split that up into pieces like AT& T and, um, other phone companies had to do, uh, back in the eighties.

Uh, and then there’s a couple of other. 

Jared: Most analysts are saying that’s probably unlikely because like the, the inner voice of me was like, yes, let’s have that be the outcome. Yeah. Uh, channeling my inner Morgan from last week’s podcast episode. But, um, I think a lot of analysts from what I was reading were like, this is probably not what’s going to happen, but it’s definitely on the table.

Spencer: Yeah, right. You never know what they’re going to come back with. Right? Um, force Google to share, right? Shared data and algorithms, uh, with the search competitions. Yeah, their competitors could improve. That would be really interesting, right? It’s, 

Jared: it’s interesting to, we could noodle in on this one if you want.

We’ll keep it high level for now. But yeah, suffice to say that they might just have to share the data they’ve accrued. 

Spencer: Yeah, I mean, it’s essentially like saying, Hey, Coca Cola, you need to share your secret recipe with Pepsi and other Cola companies so that they can compete in a way, right? I mean, that’s kind of.

Google secret sauce is their algorithm. So if a judge comes in and says, you need to share this, uh, this algorithm or, uh, I, I really don’t think that that would happen. Um, I don’t think that’s the answer here, but apparently it’s on the table. 

Jared: I think there’s layers to it. You know, sharing data is algorithm.

Uh, not saying that both options are on the table, but just like Google could share some of the data they collect. Versus the actual algorithm, which is what they write to interpret the data, I think. Monopolistically, it would make sense that DuckDuckGo wouldn’t get access to certain data because they’ve been forced out, but it makes less sense that, hey, here’s the data.

What do you want to do with it? You know, it’s up to you to know what to do with it. So I think there’s layers there that could end up getting adjudicated on. 

Spencer: Yeah, and then, uh, sort of the last one listed here on the wired article is just to increase oversight, right? Um, Google could just have closer eyes on them, right?

Whether that’s, um, uh, some sort of legal experts, you know, keeping a closer eye on what they’re doing internally, um, or some external organization. That has this oversight, um, you know, we don’t know what that looks like again. This is one of these things. It’s a huge judgment, but actually day to day, like nothing may happen for a couple of years.

Uh, because of course, Google is going to appeal this and push any really actionable, um, items further down the road. 

Jared: Yeah, it’s a good point. I mean, how does this come into play with what we tend to talk about with Google and their search environment? Oh, who knows? And frankly, like everything, anything would just be a guess at this point.

And, uh, precedent would, would say that like, whatever comes of it, which no one really knows is going to take several years because they are already appealing. We have to talk about their statements, Spencer. If, if you’re listening, you haven’t heard their statement yet, boy, this, we can talk about this and we can’t, we can’t share opinions on this, but they are appealing, which they said in their statement, we know that’s going to delay any, um, anything that focuses on the remedies of this and stuff.

So, you know, Certainly very newsworthy, very big deal, huge deal when you think about cases like this, but what’s coming of it, it’s going to be 

Spencer:

Jared: while, 

Spencer: right? Exactly. And so, yes, I agree, Jared. I think we talk about the official Google communication that has come out, um, after this. So, I mean, if people are listening, you can just imagine what Google might say.

Of course they don’t agree. Right. But let’s, let’s read what they, Said here on Twitter, their official Google communications, uh, department here, it says this decision recognizes that Google offers the best search engine, but concludes that we shouldn’t be allowed to make it easily available. Uh, that’s a great sentence.

Easily, easily. Right. Make it easily default. Yeah. Um, we appreciate the courts finding that Google is the industry’s highest quality search engine, which has earned Google the trust of hundreds of millions of daily users. The Google has long been the best search engine, particularly on mobile devices. Has continued to innovate and search and that Apple and Mozilla occasionally assess Google search quality relative to its rivals and find Google’s to be superior, given this and that people are increasingly looking for information in more and more ways.

We plan to appeal as this process continues, we will remain focused on making products that people find helpful. And easy to use. That’s from Kent Walker, the president of global affairs. So, uh, as you might expect, they kind of spin this into a way of like, Hey, the judge and all these companies involved continue to say that Google is the best search engine out there.

You know, they take these quotes where Google has been innovating and is trusted by hundreds of millions of daily users. Um, And spin this is like, Oh, no, we’re just the best. We didn’t do anything wrong. Of course. Right. 

Jared: I thought Cyrus shepherds response was the best I’ve seen of anyone. Um, and I’ve got 

Spencer: pulled up here as well.

Good. 

Jared: Okay. He said, I can’t believe this is a real tweet completely gaslights the harm that’s been caused by Google’s monopoly. And then he lists three things that according to the ruling, Google allowed Uh, it to overcharge businesses. Uh, they stifled investment and innovation and they degraded ad quality.

And you finished by saying, yes, you have the best search engine and you achieved it illegally. Ouch. Ouch. Uh, Cyrus works for Google for a while. It’s a quality right here. That’s right. It’s a third party company that, but you know, let’s talk about the details. It’s getting away. Like he was a quality Raider reviewer.

Spencer: Yeah. And I mean, coming from somebody, I mean, he, he’s an SEO professional. Uh, he has, uh, software tools and services. Right. So he’s, he’s very much invested in Google and SEO. Um, but he calls it like it is. Right. Yeah. Yeah, you’ve got the best search engine, but you did it illegally. Um, just, uh, a great statement.

Um, I agree. We’ve got, uh, other people that have made statements, you know, Morgan even chimed in on this, uh, Google communications, um, tweet here, uh, isn’t it so nice Google communications to be granted the privilege to one, plead your case to the department of justice. And to file an appeal, thousands of small publishers weren’t given either of those options when you tried to put them out of business this year.

Ouch. She’s getting salty on Twitter, uh, as usual there as well. But Hey, call it, call it as it is because a lot of small publishers were hurt through all the different updates. Uh, but Google just kind of rolls along. And even when they do things illegally. They’re going to file an appeal. And is anything actionable really going to come with this?

What do you 

Jared: think of their claims? Best search engine. And as a result, why are they not allowed to do whatever they want to make sure that it’s everywhere it needs to be? Because it is the best. 

Spencer: Um, So, uh, Google, I mean, of course, like I have to agree. Google is the best search engine. They have been for a long time.

Um, other search engines are certainly getting better. And I guess maybe, maybe, uh, if we all sat down and did a side by side comparison, maybe Google isn’t the best search engine anymore. Um, I don’t know, but they have historically been the best. But the practices of being able to essentially remove competition.

I mean, it, it is monopolistic behavior, um, just because you have the best search engine, uh, doesn’t mean you can spend every penny in the world to kick your competitors out. Um, there’s a really fine line here, right? Because as a business. Like it’s smart business. If I had the opportunity, uh, to be the default, anything on an Apple device and I can just pay to be that default, like, and I had the money, like it would be dumb not to do that.

Right. And so it’s a fine line of like, okay, Google is just, um, doing all they can in using their resources to continue to be that default search engine. That’s smart. But they clearly have stepped over a line, um, at, at, at some point to be the default on all devices, Android, Apple, anywhere else. And to take these other actions that they’ve taken to keep competitors out, like maybe they didn’t even know internally, they cross that line, but, but clearly they have.

And. That’s exactly 

Jared: how I would have put it for the record. I couldn’t agree more. And that’s where this whole PR thing is really the, like most of the gripes we internally have with Google, aren’t there monopolistic practices in effect? It’s their collusion and all this other stuff that we talk about.

And again, I’m insinuating, it’s not a direct threat or claim, but just, we have a lot of problems with Google, but it’s really not about what they just got the lawsuit about. What’s interesting though, is to exactly your point, like the PR side of this is, is the real big mess up that coming out and saying, we’ve been told by our users, by our stock price.

By our metrics, by our dominance in terms of market share and by companies like Apple and Samsung, etc. We’ve been told that we’re the best search engine and Apple wants us to be in their default browser and Samsung and users. And, and so we were just acting in the best interest of the users, the data we’ve been given and the budget that we have.

And we, we, uh, we will appeal, but we will present our case for why we don’t think we’ve been monopolistic. But like, Again, to Cyrus’s point, like just a straight up gas lighting of the PR response, which such a, such a different position. To your point, you can rationalize some of the activities, whether they’re true or not, but to just straight up say like, Hey, you know, there’s laws and we don’t respect those.

It’s just, yeah, pretty much. 

Spencer: I mean, pretty much. I mean, um, like if, if they were to take a good hard look and think, um, like if Google is not a monopoly, what, what is a monopoly, right? Like. At what point do you become a monopoly? You’re, you’re the default everywhere. Uh, you’re spending more money than your competitors.

Um, and so you’re keeping them out of certain markets in terms of, you know, phone devices, Chrome browsers, your, um, and even Mozilla, right? You’re now the default on Mozilla. Um, what is, what is a monopoly if Google isn’t? And so of course. Uh, you know, I forgot his name here, uh, Kent Walker, the President of Global Affairs.

That’s his job, is to kind of spin this, if he can, in some positive way, but, uh, internally, I’m sure they’re scrambling. 

Jared: It’s almost like when someone does something to you that is egregious, and their response is, Oh, I didn’t mean to do it. It’s like, okay, well, that’s good. That’s nice. But you still did it, so we still need to have a conversation about it, because it happened.

Well, yeah, but I didn’t mean to, so we really don’t need to have a conversation about it. It’s like, yeah, but it actually happened. You know, I mean, um, to your point, every monopoly starts with the best of intentions. That’s how they got to be big enough to exercise monopolistic tendencies and characteristics.

But in this case, the judge said, you are doing illegal things. We have laws and rules about it. Yep. And, um, response is fascinating. 

Spencer: Yeah, no, it really is. It really is. So, uh, I’m sure we’ll keep talking about this because the appeals process is going to go on for a year or more. And so we’ll keep bringing this up.

And like you said, there’s another case, I believe also brought by the department of justice related. It’s related to their ad business, if I recall, but, uh, I’m sure we’ll be talking about that, uh, down the road when that actually, uh, starts happening as well, you know, I kind of feel like Jared, maybe we just leave the news at that.

Um, there’s a couple other news stories, but they’re pretty minor, uh, compared, uh, to this story. So maybe we’ll just shelve, uh, the rest of the news. And that just gives us a little bit more time to talk about our side hustles. And talk about the weird niche sites that we have. So, um, maybe we’ll just go ahead and jump right into those, uh, at this point.

Um, so, uh, I’ll go first here. I’m talking about, uh, you know, our segment here is called the shiny, uh, shiny object shenanigans. Uh, and you know, I, boy, uh, it’s been a couple of weeks, I guess, uh, since I was on and. I’ve been, uh, working on the Facebook bonus program. I’ve now been on the Facebook bonus program for just over two months, almost exactly two months.

Um, but, but just over that and, uh, the first month. My, uh, Facebook page made about 3, 000 in its very first month. Uh, I was on track for my second month to do about 4, 500. However, it only ended up also at about 3, 000. So the last two weeks of, uh, July. Something really changed. And so, uh, I always like to be very upfront and honest and just share what’s going on.

Facebook appears to have changed their algorithm in some way, because the reach to my Facebook page, just. Dramatically dropped. Uh, we didn’t do anything differently. We continued to post about 15 times a day on this Facebook page and to give people an idea. On average, my Facebook page was getting around 500, 000 to a million reach or impressions.

Per day per day. Um, so doing really well and it just out of nowhere, it fell off a cliff down to like 50, 000 impressions a day, right? So like 10 percent or less of what it was doing. And. Because I’m a member of the niche pursuits community, actually several other people there posted and asked, Hey, have you seen a dramatic drop in your facebook page?

And I said, yes, I have. And so it gave me a little bit of, um, you know, consolation there to know that, hey, others are going through the same thing. So a lot of other people also saying that saw the same dramatic drop. So I went from earning like a hundred dollars a day to like 10 a day on the bonus program.

And I just felt terrible. I was like, Oh man, this is like reliving Google all over again. These algorithms or whatever it is 

Jared: happening in Facebook now. 

Spencer: Yeah. Um, but there is good news. So that was the setup for, for the good news. Is, um, on Sunday. So three days ago, uh, at this point, three, four days ago, it all came back.

What just out of nowhere, my impressions, just Sunday was like half a million impressions. I was like, okay, what happened here? Monday was like a million impressions and here I am, uh, you know, Tuesday, Wednesday, I’m still, I’m rocking and rolling. And so it’s like. I don’t know what it was, but it appears that Facebook was testing out some algorithm changes.

There’s been a lot of political content. There’s been a lot of Olympic coverage, right? So that’s also been a discussion of like, Hey, these big events have just taken up a lot of the real estate recently. And maybe, you know, Facebook was tweaking the dial and. Now they’ve turned it back. So, um, I don’t, I really don’t think it was a case of like, we’re posting better content now.

And for the last two weeks, our content just wasn’t good. I really do think it was some tweak that Facebook was testing or trying, uh, or doing differently. And so I’m now back to, 100 a day earning on the Facebook bonus program. Uh, and so it’s been a rocky ride. We didn’t do anything different throughout it all.

We continued to post about 15 times per day, just sharing the same great content that we like to share. Uh, but happy to report. So whatever that was, I’m back really excited to have it earning where it was. 

Jared: It’s a good reminder about what is generally called platform risk, which we all know at this point, like whether you’re whether you’re Google, you’re right on Google traffic, whether you’re relying on the Facebook bonus program, we’ll get an Amazon influencers like all of these start with Google, Facebook, Amazon, like they’re all platforms.

Um, and you’re at any time you rely some on some in some way, shape or form on a platform, you’re that’s platform risk and it’s kind of accepted going into it, but man, what a what a stark reminder of that. And I’m so glad it has a happy ending. 

Spencer: Yeah, I’m 

Jared: glad you were here 

Spencer: last week. We would have just gotten doom and gloom.

It would have just been bad news. So it worked out well. So I actually have something positive, uh, to share, but, but that is the reality of this type of business. You are exactly right. If your business is built on a platform, you have this huge risk. And I think it’s very smart for people to realize that.

I realize that this is why this is a side hustle form. That’s so we call it, right? It’s in this segment. Right? That’s why that, that is the entire segment, uh, is exactly right. I’m willing to try these things that I know are really risky because it’s, um, call it fun money or call it, you know, it’s a side hustle that it’s not my bread and butter.

It’s not my main thing. You know? It, it doesn’t take people probably very long to figure out that my main thing is like. Software tools and actual products, right? This podcast, you know, where I owned the product, you know, if you will. And so, um, that, that’s my tip is like, Hey, your main business, you should probably try to create your own product and whether it’s for that main business, use things like Google and Facebook and Pinterest to drive traffic to your main business.

Um, or if you’re doing a side hustle, just be aware that, Hey, I’ve got this platform risk, it’s fun. And maybe I’m going to make a few thousand dollars a month for six months, 12 months, a couple of years. I don’t know, but it’s probably not going to last forever. 

Jared: And to that point though, I’ll give the devil’s advocate or the other side, which is making your own product is really doggone difficult.

Spencer: Sure. 

Jared: And what you’ve done on the Facebook bonus program, uh, uh, sorry, frog, my throat, what I’ve done in the Amazon influencer program was significantly easier than making my own product and taking it to market. And so there’s, you know, there’s both sides, right? Like, yes, maybe you do both, maybe build your own product while you’re perhaps taking advantage of easier traffic and revenue sources, knowing they might not last and knowing that long term you need to be also building your own product.

You need to be also building your own traffic source. 

Spencer: Yeah. You know, it’s, it’s kind of crazy because, um, that’s the ideal, right. Is if you can build your own product, you can own the business. But I also realize, and I started this way, like I started with just a bunch of niche websites and I did quit my job based on, uh, all of those niche websites, traffic from Google.

And I always look back at that. I’m like, man, that was, that was, that was risky. That was crazy. And I’m glad it all worked out. Uh, and part of the reason it worked out is because. into my journey. I had a long tail pro that was doing well and that became, you know, a stable source of income and my niche website income fluctuated a lot.

Right. Uh, and so I’ve always kind of done both. And so it is ideal if you can have your own product, but I also know a lot of people that we’ve had on this podcast interviewed that, Hey, they’re making 20, 30, 000 a month. On the Facebook bonus program or on, you know, niche websites or Amazon influence or whatever that they do have this platform risk and they make it work.

Uh, and so you can just, you need to be aware of the risk going in. Well said, couldn’t say it better. Having said that, let’s talk about, uh, Amazon influencer that you brought up here a little bit, because I’m going to have my two cents, uh, to add to this. But, uh, I know you want to give an update on that.

Jared: Well, my, my revenue from July did drop because I had a couple of days, maybe up to a week where there was, I think something was happening basically to not belabor a point we’ve made before. And you basically just. Said again, like same kind of thing. Something happened with my account. I wasn’t seeing other people have the same issue, but it was resolved quickly.

And so if you look at the rest of the month, it was on pace with months prior and earnings and clicks and all that stuff. But you have to take away those few days that up to that week there. So my earnings were down a bit back to normal, back to, to rock it and rolling. And, um, I thought. Somebody in the community hit me up because cat’s out of the bag.

My course for Amazon influencer is now live and out there. And if you haven’t heard about that, it is available and we’ll include a link in the show notes and it’s 50 percent off for the launch week. And that goes through the weekend. Um, and so people can take advantage of that. There’s a nice link. We can talk about the course if you want.

It was eight months in the making, but wow, I’ve gotten a lot of people emailing me obviously about stuff. And so somebody in the niche pursuits community actually reached out and said, Hey, I’ve already been accepted. I’ve already had videos live. I’ve been in the program for a couple of months, but I’m not making as much as I’d like.

And they shared with me their metrics. And it was interesting. I started doing a little bit of, uh, breaking down the numbers. I asked you for your same numbers, Spencer. So I thought we could go through those, talk about it a bit. Cause it’s really interesting. The data is fascinating. You don’t get much data from Amazon, but the data they give you can still be used really interestingly.

So, um, yeah, This person sent me over, they’ve been on the program since April or May. I don’t know which one they said. They have 354 videos live. So that’s, that’s pretty good for the first, you know, four months in, right? That’s a lot of work. Yeah, that’s a lot of work, right? So this isn’t just like a little, like I put 10 videos and I’m not making much money.

Like there are several hundred videos in. If you look at their last seven days, they are averaging 11. 4 clicks. Per video per month. So again, I’m taking seven day averages and aggregating them over the last, over 30 days. So 11. 4 clicks per video. So that means every video they make goes live and throughout the course of the month, it gets, they, they average 11.

4. Now we all know that same as SEO, like, you know, 20 of your first hundred videos are going to do really well. And the other 80 are just probably not going to get much at all. So 11. 4. Well, Spencer, mine is 10. 9. And I have over a thousand videos. So almost identical in terms of the clicks per video per month.

Spencer: Right. Almost 

Jared: just 

Spencer: one more click per video per month. That’s it. 10 to 11, essentially. 

Jared: Yeah. Well, yeah. 0. 5. If you’re doing the real math there, I asked you about your Spencer. You have a thousand 76 videos live. Guess what? Your clicks per video for month per month. They’re at 10. 3. So we’re all within one 10 percent of each other and you’ve been on the program much longer.

Than this new user i’ve been on the program longer but in the middle of the two of you so It’s fascinating to look at the fact a lot of people are saying like oh i’m too late for the amazon influencer program Like i’m not getting any views anymore No, not at all same number of clicks per video per month across someone that started a couple months ago Somebody started a year plus ago and for you nearing two years on the program.

Spencer: This is super interesting because I did a very similar analysis when I decided early on that I wanted to start outsourcing. Um, and I just did a lot of my own projections. I didn’t have a lot of hard data, right? Um, but this gives me a lot of really interesting data because then you can start to say, okay, I can expect this many clicks per month.

Per video. And so if I pay to have 500 videos, you know, created, you know, this is my investment, right? I start to know, okay, I can get this many clicks, but I think you’re gonna share here in just a second. I was gonna say how much you earn 

Jared: Yes. 

Spencer: Uh, per, per video. And so that’s the real number, right? Yeah.

That can, that can give you the data you need. So teaser, 

Jared: the, the tease is. The number of clicks per video for month is almost identical within 10 percent of itself. The revenue per video per month is nowhere near identical. That’s where it really starts to get fascinating. Um, so for the, the, the new person on the program, who’s been there a couple of months, um, their videos are getting clicked on about as much as ours.

They are making a dollar 44 per video per month. Okay. Um, and so again, You can just do the math on that. And now you can start to get to your point. Like whether you’re outsourcing or not, maybe you’re in sourcing. How many videos per month do I need to have up live? To get the number I want to make. 

Spencer: Um, so this person just, you know, to clarify that this person has 354 videos, they’re making a dollar 44 per video per month.

So I just did the math. They’re making roughly 510 per month. Exactly. Right. Based on that. 

Jared: Yep. And so you can just start to do some math. You want to make a thousand dollars per month. You either need more videos or. You need to make more per video. Now for my videos, I’m making just shy of 3 per video per month.

Spencer: Impressive. 

Jared: Basically double that. 

Spencer: Yeah. 

Jared: That’s really interesting because you and I follow a similar philosophy on this. And you’re making just above a dollar a video per month. 

Spencer: Yeah. A dollar 23. Correct. 

Jared: Is what I’m making a dollar 23 per video per month. So there’s a couple of things there. And it’s so funny because sorry, I’m just going to have to say it.

Like, I wish I’d known some of this. Going into making the course, but the good news is that this substantiates everything I put in the course, right? Number one, biggest thing that I tell people and teach in the course is I teach them a process about exactly how to review high priced products. Part of the reason you make more per video per month is because the price of the product you’re reviewing is more expensive.

100{5d3ddbe771dfd7baccbc708ede1f8581564c9b62644010c5b52d123c48304749}. And the other thing that has a big influence is how you do the video. What you include, what you show. And that increases the conversion rate of the video. Which means that a click turns into more dollars per video. 

Spencer: That’s a good 

Jared: point. And so those are the two factors there. We don’t know which of them are, is, is, is, is, is, you know, we’d have to do a crazy study to figure out what products the 354 videos are about, what the average price point is, et cetera.

Like that would be a very complicated study. It’d be interesting. So how much of it is high price products versus how much of it is better conversion metrics and how you make the video and the script you use, the way you talk about it, the way that you tease people to stay around for a while, all these things, it’s really interesting information though, isn’t it?

Spencer: It is really interesting information. And I was just going to say, I would love to see somebody go in and, uh, you know, look at the thousand products that I’ve reviewed and the thousand products you’ve reviewed and see what the average price is, you know, and so we can say, Oh, you know, Jared’s average price is double what mine is.

And so he’s making double and maybe that’s all it is, but I imagine it’s somewhere in the middle, kind of how you alluded to is that part of it’s due to price. Part of it maybe is due to the script and what you’re saying in the video and, you know, higher converting videos. 

Jared: I tend to think it’s more the latter and here’s the only reason why.

And you can go back and listen to podcast episodes where we talk about this. I didn’t realize this idea of high price products until about Q4 last year, where you smoked me in earnings. 

Spencer: Yeah. 

Jared: And I sat down with Thomas Smith, a friend of the, a friend of the podcast, and he was looking at, he’s like, well, yeah, Jared, I’m looking at your numbers and it’s because you don’t review enough high price products.

That’s the stuff that sells during, especially during Q4. want to buy for people. And like, they don’t want to buy your broom that you did a review on this 15, you know? And so by coming to know about this was ladder in my journey in terms of the number of videos I had made. 

Spencer: Yeah, I don’t know. I’m 

Jared: guessing 

Spencer: I’m guessing.

Yeah. And I am just trying to also remember, it seemed like, uh, but that’s also kind of when your earnings started to get a little more consistently higher than mine as well is, is, you know, January, February, you started to kind of tick up to that two to 3000 mark, and you’ve kind of been doing, you know, that and beyond, uh, as well, whereas mine kind of has settled into this 1, 500 a month range.

Um, so super interesting data. Um, man. So you want to add a bunch more videos. 

Jared: I wonder if your earnings would be higher if you had done them yourself. 

Spencer: I think that that’s a possibility. 

Jared: Yeah. Possibility. Totally. Yeah. Um, and I also wonder if, um, this will fluctuate, maybe we should reevaluate this in Q4 and see if things change because it, there’s such a seasonal component to Amazon influencer.

And so what I’m selling right now in the last seven days might just be dramatically different in terms of, you know. You don’t have the products that are selling right now, but as soon as people go back to school, your stuff will start to sell and there’s nuances to a lot of this, right? Um, and so, you know, we talked a lot about seasonality in the course as well, because it’s so important, like you might average X thousand dollars per month, but it might fluctuate dramatically.

Depending on the types of products you review and when they seasonally are purchased more. So, 

Spencer: right. And, um, it’s, it’s got my wheel spinning here quite a bit because, um, a lot of the people that, you know, I outsource my videos. And so a lot of the people that I hired did. A great job, but a lot of them, yeah, it was kind of like, eh, you know, wasn’t that great.

And so, um, you know, they got a video up and then review the product, but, but it was the story, not a high converting the video. 

Jared: The first, I could remember wrong, but you had some story where like you hadn’t like approved them, but they, you know, You hadn’t told them that they weren’t approved and so they made like 150 videos or something like well.

Yes. Now, what do I do? I guess I just 

Spencer: take them the yes. She misunderstood the process. Essentially, the idea was I was supposed to give you the okay to actually record those videos. But instead she just, she recorded like a hundred, 150 and it’s like, Whoa, okay, I guess I got 150 videos. Um, there’s some of that.

So if I were to go back and do it again, um, I actually would look at the tips in your course and figure out. Um, you know, okay, what is Jared doing that makes better converting videos? And I would combine that with any ideas that maybe I had, and I would have a better script and a better standard operating procedure if I were to outsource that, if I were to do it all myself, it would be very easy.

I could just pick up the phone and do it. Um, but if people want to check out, uh, your course, we’ll leave the link, you know, in, in the show notes and they can go, uh, check that out, but, uh, really interesting data. Uh, that you’ve got there. And I, I just love that we’re still talking about the Amazon influencer program a year and a half later.

And it’s still like a great opportunity. 

Jared: I mean, I remember you and I both broke a thousand videos in December because we both broke it the same week and we were both very excited to get it done before the end of the year. And I’m looking and I’ve only uploaded, uh, I don’t even know, like, 158 videos since then and you’re 76 videos since then.

So I wouldn’t say we’ve been tremendously active on it and it’s still just churning out a really, truly passive income at this point, you know, or virtually passive, I guess we should say, because we have done a little bit of work. 

Spencer: Right. Um, but I like to look at these side hustles, right? Like I, I’ve got like 1, 500 a month now that’s like pure profit passive.

I can decide to take that 1, 500 a month and either reinvest in Amazon influencer videos, uh, or. Essentially in my mind, what I’m doing is I’m taking that money. I’m investing in the Facebook bonus program right now. I’m paying somebody to run that Facebook page, uh, for me. And that’s now, uh, doing like a hundred dollars a day.

Right. So I’ve kind of step made a stair step, if you will. Um, I may just come back and get all fired up about Amazon influencer again, and do a bunch more. It’d be 

Jared: the right time. I mean, right now, the videos you’re making in August and September will, uh, more than likely seed themselves and be in the carousels for.

Q4. Which Spencer you made? Not $1,500 in Q4 in December, you made 60 what? 360? 300? Something like six over six. Yeah. It was 

Spencer: like, it was just over $6,000, like 6,200 maybe. Something like that. Yeah, something like that. So, um, I’m hoping it goes well. Again, 

Jared: one quick update on Creator Connections, which is a part of the Amazon influencer program, but not shoppable videos per se.

Um, I reported two weeks ago that I was gonna do it . I did 10 or 11 campaigns. Um, last week I reported that. So a week I earned 23, so not exactly life changing, but mostly with content I already had, or basically could just really quickly tweak and change. Um, two weeks later, so two weeks in now, so one week later, two weeks total, I’m at ironically 46.

So it’s literally at 20 right now. 

Spencer: Yeah. 

Jared: Okay. Well, um, if you project that out for the month, it’s like 3 percent added earnings. 

Spencer: Right. 

Jared: It’s also so little extra work. So I don’t know, that’s not really much to talk about, but if you’re wondering about it, that’s what we do. We talk about different stuff for trying.

And so that’s where we’re at here. 

Spencer: Yeah. I still think it’s, it’s interesting, right. To like have that higher commission rate per product. Um, You know, and so if it’s something that. You can get to work, you know, why not? 

Jared: It also feels a bit like how we talk about, like, when we look at your monthly earnings on Facebook, but before you got in the bonus program and you were earning money just from the traffic on ads on AdSense or, you know, MediaVine journey, I think it’s now where it’s at.

And 

Jared: it really was very spiky, right? Like you just kind of go along and then bam, one post would take off and you’re off to the races. I wonder if creator connections is like that. Like if you just happen to catch the hot product, you get the right spot, the carousel, the commissions are so much higher and bam for, you know, Whatever it is, a week, a month, whatever the campaign is, you just really turn out the earnings.

And then, you know, so maybe it’s something like that too. So I’m willing to kind of participate and try to see if that’s maybe where it goes, right? What if you’ve given up after two weeks on your Facebook page, you wouldn’t even be having these conversations. 

Spencer: Exactly. I mean, it’s kind of the 80 20 principle, right?

Is that, Hey, maybe you’re going to hit on that 20 percent of products. That’s just going to make up this, this huge amount of earnings, uh, or something. And 

Jared: I’ve only done 10 or 11 videos. So back to my point, like if it is one of those situations and I’m only done 10 or 11, I’m a terrible representation of the potential of the creator connection program.

Spencer: Yeah. Yep. So we’ll give it some time and check back in for sure. 

Jared: Well, very good. 

Spencer: Yes, so, uh, we are going to move on now to our final segment of the show here with our weird niche sites. And, uh, I sort of set it up here where, uh, maybe you don’t be real excited about mine. I, uh, but it, I’ve got an interesting thought, uh, related to it.

I think it’s pretty good. But, uh, Jared, I’m excited. Okay, good, good. I do. Uh, um, Maybe, maybe I’m down on it because I don’t think it’s making much money, but I, but I liked the idea. So, um, so let’s go ahead and share this one here. Can I, 

Jared: can I just say, and again, I just looked at it while right here, but can I just say that this feels like one of these situations, Spencer, that you are going to be oddly really good at?

Spencer: Well, we’ll see about that. Maybe we’ll try this live. Anytime we do something live, I guess, you know, I’ve done. Okay. But, um, so the website is spot the difference. com. And it’s. Just what it sounds like you’ve got two pictures here on the homepage and you try to come in and spot What is different about these images now 

Jared: found one?

Oh, I found two. Okay. I found two now. I look at you bad I found two. Okay. Now 

Spencer: I will say that I, uh, was on this website earlier, so I’m not gonna be a good judge to do this live because every time, no matter if I refresh this homepage, it’s the same picture. So that’s a bug. I know, I know. There’s one there.

Wow. I don’t know if you heard that noise, but, uh, when you click on something, um, I got that one. There’s one there. Yeah. I didn’t get that one. I don’t remember. There’s one. Oh, I think there’s a guy there and I don’t know where the last one is. If you get wrong, you know, I just click and uh, you know, anyways, you, you try to guess four differences.

I’m not going to spend the time finding the fourth one unless you know right where it is. Jared. Um, no, I, I, you got the two I’d found. Okay. So you spot the difference. Even though when I refresh the homepage, you can go to the photo game here and then, oh man, we’ve got some good, are you playing this 

Jared: on your, your, your original game boy?

That’s what it sounds 

Spencer: like. It’s like eight bit games here, um, that you can click on different pictures. Uh, and it will, uh, you can, you know, try again on a different pictures. Picture. It’s got a couple other puzzles that you can do. Uh, and, um, I keep laughing because if you don’t hear it’s all these sounds here.

Uh, so you’ve got different games that you can play, but you know, mostly here, just spotting the difference between a couple of different things. You know, you come in here and try to find the difference. And, uh, if you get it wrong, I’ll let you know. But, uh, clearly. This website is monetized with display ads, right?

It’s all over the place, top side, bottom, you know, um, and, uh, so monetized with display ads and, uh, just to pull up the. Performance of the website. I pulled up similar web so you can see how much traffic it’s getting. Like I said, it’s not getting a ton of traffic, right? Uh, 23, 000 visitors roughly in July.

So it’s, you know, it’s getting something, but you know, probably only making. A couple of hundred dollars a month, a few hundred dollars a month, maybe depending on what it is. And, uh, also an AH refs, it is getting some SEO traffic here, getting, you know, maybe 10, 000 visitors, uh, per month. And I’m curious what keywords, yeah, just spot the difference.

There you go. Um, spot the difference, spot the difference games. That’s pretty much what it’s ranking for in Google. 

Jared: Um, I mean, 17, 000 searches a month for spot the difference. That’s probably not a quote branded search. I would imagine that’s more of a generic search that they just happened to grab an exact match 

Spencer: domain for.

I think so. I think that’s the case. People are just, they’re, they’re bored. They want to do a spot, the difference type games, and that’s what they call it. And that’s what they search for. Uh, so. I really, I kind of enjoy these types of mini game niche websites. We’ve done a few of these in the past where it’s just kind of a fun past the time game that’s interactive.

You’re clicking on things on the website. Um, I still think at some point I would really like to make. One of these websites myself, where it’s just a small little game or something fun to do. Of course, we’ve got the classic check the boxes, uh, you know, 1 million check the box website, something that’s just kind of a mindless game where you’re just doing something on a small little website.

I like these, I think there’s a thousand ideas out there. Uh, that people could build some of these might only make, you know, a few 100 a month like this one, but I think there’s some ideas that could just go absolutely viral and make much, much more. And so I like this genre of niche site. And so that’s why I wanted to share this one today.

See, I told you I love these 

Jared: two and you always kind of find these and then almost poop on them. 

Spencer: Well, 

Jared: they’re so fun. I think these are so cool. And they’re so, um, again, like we have fun with this, but part of the idea of the weird niche segment is to take weird stuff out there and use that as inspiration to kind of spark your, your mind.

Right. And that’s exactly what this, my idea will spark your mind far less than this in terms of ideas. Side hustles like tying this all together even maybe an idea you can run with yes as a project for yourself But even maybe just with a current project, you know, 

Spencer: right? Yeah, and so yeah, let’s let’s jump into yours You know, I’m I’m interested to see where you found this 

Jared: Well, mine, I don’t remember where I found this again.

I’m still running through the list of stuff that people have sent me. I went through a, I went through, you know, the desert there where I didn’t have anybody sharing anything with me. And then, uh, you know, the world swung back towards me and karma came back to me and I got a bunch shared with me and this one is good.

I like it a lot. I think it’s really random. 

The website is, 

Jared: it is right. The website is. Where is my milk from? Dot com. Where is my milk from? Dot com. I, and once again, as is the theme or the, the trend here, it is exactly what it says. Uh, and I didn’t know this, but did you know there’s a secret code hiding in plain sight on your dairy container?

I don’t know why they don’t call it milk container. Maybe they’re trying to, you know, do different semantically related keywords on your dairy container. That tells you where it’s from. Locate the code on your carton or container, enter it in the search field, and we’ll tell you exactly where your milk came from.

And the same, by the way, goes for yogurt, chocolate, milk, organic milk, coffee, creamer, and more. 

Spencer: I didn’t know that. Did you? Yeah, I was 

Jared: gonna say, did you know that? I didn’t. I didn’t. So. So I gave you a picture of my milk. You don’t have to bring it up, but I can read you the code cause I went and found the code.

You can bring it up too, if you want, by the way. I went to my fridge cause I’m like, I got to test this out. And so I, I found the code. They have a wonderful way to, they guide you through how to locate the code. It’s part of a, you know, jumbled, there you go, right? There it is. It’s a picture 

of my 

Jared: milk, some milk, some milk.

And so if you’re looking at this on the screen, you’ll see it. If you’re not. You know, it’s the best by, you know, kind of drink it by this date. And then below that, there’s a bunch of random numbers and letters. That last one, 06 2374 is the code to enter in. So go back and enter that code, Spencer. And again, they make this it’s very navigable.

It’s very nice looking site. And so you can enter that in there in the search bar right on the home screen to see where my milk that’s in my fridge. All 

Spencer: right, so we got a search here. It’s from the Holandia dairy in San Marcos, California, 

Jared: which is 15 miles, 20 miles up the road. That’s where my last business was based out of.

Is that right? Yeah. I didn’t know there was a dairy farm that 

Spencer: close to me. And does it give you any more details about 

Jared: the milk? So I was trying to figure out, it says certifications, and I was trying to click in on all that. I think that that’s the certifications that that dairy actually has. Okay.

Apparently they make eggnog. I have to look for that around Christmas time. So, um, and they give you the, the, the, like just the, I, I don’t know if I wouldn’t call that contact info. They say it’s contact info. I wouldn’t call that contact. You know, I, I didn’t play around cause I didn’t know any of their codes.

Like I couldn’t really make up codes. Um, so suffice to say, if I had other codes, I’d try some other things and maybe try to see what they pull up for other dairies. But that’s the only dairy that I had. Um, a couple of things about this website. Uh, let’s talk about the search stuff. It’s a DR 37, so kind of similar to your site.

It only ranks for 619 keywords. It only gets, it gets less than a thousand visits per month from organic search. So, apparently not many people are looking to know where their milk came from. Um, yeah, I wonder if there’s a lot of direct traffic though. 

Spencer: Uh, maybe not, 

Jared: right? I should have told you to check it out while you’re okay.

I was going to say similar web would be good for there. So I did find this interesting. I only found. In Ahrefs, again, Google removed the site operator search on, on this, so I can’t really use that, but in Ahrefs, it only has 145 pages, which kind of implies to me, like, are there really only 145 dairies in the United States?

There’s got to be way more than that. So either they’re not indexed because this site just isn’t crawled enough to like get all of the dairies indexed or look pretty, like pretty thin content. So could be that. Didn’t look at the sitemap or maybe they’re only keen in on certain dairies. Um, I don’t feel like my San Marcos, Holland, Holland, Holland area.

Dairy has got to be a very big one, given that I don’t even know it exists. But, um, um, anyways, so that’s interesting, right? I, I do wonder about that. Uh, if you go to the menu, uh, of any of, uh, from any of the pages, uh, of the website, you’ll see that this is all on, where is my milk? Uh, from dot com. But if you go to like dairy recipes, for example, or a daily nutrition, these are all menu options.

It goes to a completely different website. Oh, interesting. The Dairy Alliance. And um, and so basically the entire website, aside from the, where’s my milk components are forwarding websites. It’s a very interesting play. Um, if you go back. To the where’s my milk from dot com page and go down to the footer.

Um, You can kind of learn a little bit more here about the copyright. And so it’s the copyright 2023 virginia state dairymen’s association So it looks like this is put together by a specific state united states kind of dairy Association. Oh interesting now. They’re not very active spencer. It looks like the last blog post was published in 2015 

Spencer: 2015 wow So somebody was, uh, ambitious on the technology side, probably launched this website, did a few things, and then they never wrote a blog post again.

Jared: So suffice to say, maybe more people are interested in where’s my milk from, but you know, the site really hasn’t been worked on much. Maybe so. 

Spencer: So it’s a union, right? I mean, the association, you can pay your dues here. Um, so, uh, interesting. Uh, I don’t know if you looked ahead of time, but. But you’ve got the dairy Alliance, uh, website.

Did you see like how well they’re doing in search or anything like that? I wonder if they’re a bigger, we should, 

Jared: they look like a website, don’t they? 

Spencer: Yeah. Just because, you know, all the menus are going there. Um, and just to give people a heads up on the, um, similar web, the, um, the site only gets like 5, 800 visits a month, according to similar web.

Okay. So. Uh, where is my milk from dot com anyways? And then, uh, so this website, the dairy alliance. Oh, it gets a little more traffic 

Jared: more. 

Spencer: Yeah. Well, I guess a lot more compared to where’s my milk from right? But it’s a dr 54 and 15 000 So if you 

Jared: look at that all time graph, you know, kind of a nice growth trajectory, nice, steady, uh, maybe a little bit of, uh, fluctuations with some Google updates, but nothing dramatic.

Spencer: Right. And, uh, you know, always curious what it might rank for, um, types of yogurt. Does milk help with spicy food is Greek yogurt dairy. That sort of thing. So, um, so they’ve got some content out there. Yeah, a lot of their blog content. Yeah, so they’ve actually got a blog there and somebody’s producing content.

So, um, very cool. So, I, right after this podcast, I am going to go open my fridge. I’m going to type in a code and I’m going to see where my milk is from. 

Jared: I kind of want to drive by the dairy that produces my milk. I mean, you know, this is what my kids drink every morning. Like, I’m kind of curious. 

Spencer: I, I don’t know why I’m a little bit surprised that the dairy is so close to where you live.

I don’t know why I am too, but I’m very surprised, I guess. I mean, that makes the most sense, but I see these, you know, milk trucks driving down the highway and I just assume my milk’s coming from, I don’t know, Wisconsin. That’s where all the cows are, right?

But I guess it makes a lot of sense. I mean, milk is very perishable. Probably keeping it close logistically is a smart move. Someone’s thought about this. Somebody, the Dairyman’s Association actually put some, some thought into this process. We have just 

Jared: offended every dairyman in the country. I apologize.

We just got a lot 

Spencer: of unsubscribes right now, um, unfortunately. Actually, uh, my grandpa, Grew up on a dairy and worked on a dairy for his, basically his whole life, he would be very disappointed. My brother-in-law’s name grew up in Pico, California Dairy, so, uh, so there you go. Yeah. Um, we’re, we’re techies. Um, go figure.

So. All right. Well, Jared, good find. I I like that, uh, niche website quite a bit. So, uh, thank you everybody for sticking around, for talking about the news here, the big Google news, of course. Um, hopefully you found something interesting in our discussion with our side projects that we have going on. Uh, it’s always good to catch up with you, Jared, to hear about what you’re working on and of course the weird niche sites.

So thank you everyone so much for listening. And Jared, thank you once again for helping out. 

Jared: Good to be here. Good to be here with you and everybody have a great weekend. We’ll see you next week.