The 16 Best CRO Tools To Help Your Site Convert Better in 2024

Want to know what the best CRO tools are for more leads and sales?

No problem, because in this post, we’re closely examining 16 tools. Each one offers ways to optimize your website traffic and increase your bottom line.

By the end of this post, you’ll know which tool is right for you and your customers.

Let’s dive in.

CRO tools help you increase the number of actions people take on your website. This could be submitting an opt-in or contact form or making a sale.

To achieve this, some tools offer more advanced features, while others focus on the basics.

But, there are some key features to look out for that the best CRO tools have in common.

These include:

• Analytics: Comprehensive reporting helps you understand user behavior, resulting in deeper insights.
• Testing capabilities: Perform A/B testing to determine which page variations work best.
• Heatmaps and scroll tracking: Provides visual representations of user interactions, guiding better decisions.
• Personalization: Personalize visitor experiences to build stronger connections and trust with your audience.
• User interface (UI): Tools that offer a clean interface, making it easier to navigate and use.
• Integrations: Connects with other platforms, like web analytics, email marketing software, and CRMs.
• Support: Consider the level of support the tool offers, like live chat or community forums.

Generally, the best CRO tools balance features, ease of use, and support. They help you and your business achieve higher conversion rates and customer satisfaction.

Here are the best conversion rate optimization tools to give your customers the best possible experience and convert more sales.

Some of the tools offer similar features, but we included a wide range of tools that focus on various functions.

1. Hotjar: Best CRO Tool for Heatmaps and Visitor Recordings

Hotjar has been a staple option in conversion rate optimization since 2014. It is active on more than 1.3 million websites.

Using their heatmaps feature allows you to visualize webpage interactions. As a result, you can identify where users lose interest or get distracted.

Additionally, viewer recordings show a user’s precise journey of navigating your site. This reveals issues in user experience.

HotJar features:

• Feedback forms: Get feedback on customer satisfaction using a variety of tools.
• Funnels: Get deeper insights into why users drop off at specific points in your sales funnels.
• Dashboards: Access all your data in easy-to-read graphs, tables, and charts.
• AI-Powered Insights: Create and summarize survey data quickly with HotJar AI.
• Integrations: Connect HotJar to thousands of third-party tools to streamline workflow.

HotJar offers a free plan for up to 35 daily sessions, and paid plans start from $39 per month. They also offer savings on annual plans.

2. Crazy Egg: Great CRO Tool for AB Split Testing

Crazy Egg is another CRO tool with similar features to HotJar. It includes heatmaps, session recording, and survey feedback.

Recordings in Crazy Egg allow you to identify and fix errors. Additionally, heatmaps provide visuals on user clicks, scrolls, and movements on the page.

Crazy Egg’s Snapshots feature offers a point-in-time visual representation of user behavior. This provides quick insights for faster optimizations.

Crazy Egg features:

• A/B split testing: Use a page editor to create headline variations, sales copy, and design variations. Learn what converts best.
• Traffic analysis: Compare traffic performance based on its source.
• Goals: Create website objectives and track their outcomes.
• CTAs: Set up and track buttons, popups, and sticky bars to enhance engagement and opt-in rates.

Crazy Egg comes with a 30-day free trial, and paid plans start at $49 per month when billed yearly.

3. FullStory: Best Digital Experience Intelligence Platform

FullStory is a DXI platform, short for digital experience intelligence. It offers businesses a suite of tools to measure interactions across many channels.

FullStory uses auto-capture technology to collect detailed user interaction data on your website. This allows you to identify, analyze, and resolve user experience issues.

Additionally, you’ll never lose data again, as Autocapture is retroactive. This lets you access full digital experiences, even if tracking wasn’t set up in advance.

FullStory features:

• Defined events: Specify event names for easy analysis and collaboration amongst teams.
• Funnels: Understand the user journey and identify areas for improvement.
• Dashboards: Visualize important data such as funnels, defined events, and metrics.
• Session replay: Watch user sessions for a better understanding of individual user behavior.

FullStory offers a customized demo of their three plans (Enterprise, Advanced, and Business). They also offer a full free 14-day trial of their Business plan.

4. Google Analytics: Best Free CRO Tool

Google Analytics is the most used web analytics tool for tracking engagement metrics. Not only that, but it offers a wide set of features to help you optimize conversions.

For example, events provide user interactions, revealing areas that might hurt your conversions.

Furthermore, funnel exploration highlights the user’s journey, uncovering where people drop off.

Google Analytics features:

• Behavior flow: Examine the path users take to reveal potential conversion bottlenecks.
• Multi-channel funnels: Test the impact of different marketing channels.
• Goals: Define user interactions and keep track of their completion rates.
• Smart lists: Uses machine learning to predict conversions in the future.

Google Analytics is completely free, with advanced features available in Google Analytics 360.

5. Google Tag Manager: Best Tool for Enhanced Ad Optimizations

Google Tag Manager isn’t a conversion rate optimization tool in itself. Instead, it’s a companion to enhance the use of other CRO tools.

Specifically, it’s especially effective for ad optimization and improving analytics accuracy.

Moreover, the Google Ads conversion tag offers better tracking through Google Analytics alone.

Google Tag Manager features:

• Conversion tracking: Add and update tags to track user activity, including conversions.
• Site analytics: Analyze site activity for better CRO planning and implementation.
• Dependent tag firing: Manage how your tags behave based on user interactions.
• Third-party tag support: Compatibility with various third-party tags for integrating your CRO strategy.

Google Tag Manager is available for free for small businesses. Enterprises can access advanced features with Tag Manager 360.

6. Adobe Analytics: Best for Tracking Real-Time Multichannel Data

Adobe Analytics stands out as a sophisticated CRO tool. It delivers personalized, real-time data essential for optimizing customer journeys.

Unlike other analytics tools, it provides comprehensive user engagement across all digital touchpoints.

Its attribution capabilities and predictive intelligence reveal a superior understanding of customer behavior.

Adobe Analytics features:

• Multi-channel data collection: Identify which channels are most effective at driving conversions.
• Advanced calculated metrics: Discover which metrics support your conversion goals.
• Predict and model: Apply artificial intelligence to automate analysis and provide real-time insights.
• Remarketing triggers: Craft remarketing strategies based on behavioral data and analytics insights.

For detailed pricing, you can get in touch with Adobe or request a demo.

7. Kissmetrics: Great for Event Analytics

Kissmetrics is another popular CRO tool to track human behavior, find bottlenecks, and increase revenue.

Behavioral tracking connects activity to human interactions, providing insights into campaign success.

Furthermore, AB testing provides user journey insights, customer segmentation, and optimizing copy.

Kissmetrics features:

• Cross-platform tracking: Track user activities across many sites for more informed decision-making.
• Funnels: Identify friction points in the customer journey from visitor to paying client.
• Revenue intelligence: Understand customer value, track turnover rates, and spot revenue-generating products.
• Advanced reporting: Use SQL queries to examine raw data and get instant user metrics.

Kissmetrics plans start from $25.99 per month for 10,000 events, with discounts for annual plans.

8. Unbounce: Best for Testing High-Converting Landing Pages

Unbounce is an advanced landing page builder powered by AI; thus, it helps you build high-converting landing pages that drive sales.

You can create landing pages using their drag-and-drop page builder or an AI-powered smart builder.

The AI smart builder also uses data-backed recommendations to help you build your entire funnel faster.

Unbounce features:

• AI copywriting tools: Overcome copywriting challenges using built-in AI technology.
• Seamless integration: Connect your marketing stack with Unbounce to track accurate metrics.
• Channel optimization: Create visitor experiences across all your online marketing channels.

Unbounce offers a 14-day free trial and various pricing plans to suit different business needs.

9. Heap: Best for In-Depth Customer Journey Analysis

Heap is one of the best CRO tools for a detailed understanding of your customer’s digital journey.

You can capture all user activity across your website with a single tracking snippet and get to the root cause of your visitor’s behavior.

Heap is one of the only CRO tools with automatic data labeling, live data feeds, and individual session views.

Heap features:

• Funnel optimization: Helps you build better customer experiences by optimizing user flows.
• Full data capture: Eliminates manual data tagging by collecting all user activity.
• Data Science Tools: Advanced analytics pinpoints key areas in the customer journey that can be optimized.

Heap offers a free plan for up to 10,000 monthly sessions; paid plans start at $3,600 annually.

10. Microsoft Clarity: Best Free Heatmaps and Scroll Tracking Tool

Microsoft Clarity is a behavior analytics tool from Microsoft with a completely free price tag.

It offers heatmaps, scroll tracking, and screen recording, often found in premium-only tools.

Furthermore, Microsoft Clarity is easy to install on your site and has a user interface that’s easy to navigate and use.

• Heatmaps: Highlights popular areas of interest so you can decide what needs updating.
• Scroll heatmaps: Shows you how far down the page visitors scroll to, providing insights into where people lose interest.
• Screen recordings: Capture your visitor’s browsing experience, helping you understand your audience better.

Microsoft Clarity is completely free to use.

11. Optimizely: Best for A/B Testing and Personalization

Optimizely has been a big player in conversion rate optimization for many years. Key features include live A/B testing and tailored eCommerce experiences.

It helps marketers conduct no-code experiments, providing a visual editor to streamline optimizations.

The platform’s Content Management System offers AI-powered content optimization to enhance conversion rates.

Optimizely features:

• Web experimentation: Run tests to refine the effectiveness of experiences and boost performance.
• AI-driven personalization: Deliver real-time, relevant content to visitors based on their unique interests.
• Integrations: Integrates with many analytics tools like Google Analytics to streamline processes.

Optimizely offers a free plan for their Content Marketing Platform. Paid plans start from $79 per month.

12. ConvertBox: Best CRO Tool for Personalized Optin Popups

ConvertBox is a lead capture form that converts more visitors into leads and sales.

With an emphasis on personalized messages, ConvertBox boosts engagement by targeting specific visitors.

You can also use precise segmentation to present the perfect offer to your audience at the right time.

The AB testing feature also helps you find the best variations of popups, copies, and CTAs.

ConvertBox features:

• Visitor segmentation: Tag visitors to create personalized experiences based on their interests.
• A/B Split Testing: Create different variations for on-site elements and determine what works best using real-time data.
• Customizable fields: Combine visitor data with your email service provider for precise personalization.
• Countdown timers: Increase conversions by creating urgency for your offers.

ConvertBox is available at a one-time payment of $495 for lifetime access and comes with a 30-day money-back guarantee.

13. HelloBar: Great for Engaging Visitors with Targeted Messages

HelloBar is another popular lead capture plugin for converting more subscribers and customers.

It integrates into 17 website platforms, including WordPress, Shopify, Squarespace, and Wix.

You can build popup models, bars, slide-ins, welcome mats, and more with precise targeting and customization.

Plus, its tracking and analytics features let you increase your conversions, resulting in more subscribers and sales.

HelloBar features:

• User targeting: Allows targeted messaging based on device, location, page visited, and more to maximize impact.
• Easy customization: Modify every element of popups, such as color, size, layout, and others without knowing coding skills.
• Campaign monitoring: Provides metrics and customizable reports to track performance, running A/B tests for improvements.

HelloBar can be used for free with up to 5,000 popup views, and upgrade to a paid plan starting from $29 per month.

14. Nudgify: Best CRO Tool for Social Proof Popups

Nudgify is a social proof and FOMO app that drives sales by building trust and notifying visitors of sales.

It works by connecting to your CMS or eCommerce platform and showing popups with offers and user testimonials.

Plus, you can display “nudges” based on user behavior and set conversion goals, making it easy to track how conversions improve.

Nudgify features:

• Recent activity: Show off recent sales of other users to boost sign-ups from other users.
• Real-time stock data: Auto connects to your product inventory and displays real-time stock information.
• Nudge builder: Create personalized notifications to match your branding.
• Display rules: Fine-tune your notifications to appear on certain pages and devices for maximum impact.

Nudgify offers a 7-day free trial, with plans starting from $9 per month.

15. VWO: Excellent UI and A/B Testing Features

VWO stands for Visual Website Optimizer. It’s a visually appealing CRO tool to help you optimize conversions for your site or mobile apps.

Marketed as the world’s #1 A/B testing tool, VWO makes it easy to test any element of a page or website using their WYSISYG editor.

Additionally, other features offer valuable insights using heatmaps, session recordings, and form analysis.

VWO features:

• A/B test everything: Compare pages and elements to discover the best-performing versions.
• Insights: Use session recordings and heatmaps to locate user journey bottlenecks.
• Mobile app testing: Test different versions of your mobile app to improve conversion rates.
• Personalize: Deliver personalized content and experiences for website visitors to optimize conversion rates.

The pricing of VWO is based on the features you need to use. They offer a full-featured trial or a free plan to get you started.

16. Nelio AB Testing: Best A/B Testing Tool for WordPress Websites

Nelio AB Testing is a WordPress plugin with split testing, heatmaps, and more.

It’s compatible with WooCommerce to keep track of conversions and optimize sales.

Moreover, you can track any element on the page, including elements in landing page builders and block editors.

Nelio AB Testing features:

• Test everything: Test any element, including products, articles headlines, widgets, menus, and more.
• Heatmaps: Get a visual representation of where users interact on the page.
• Scrollmaps: See where visitors scroll to on the page.

Nelio offers a free plugin and a free plan for low-traffic websites. Paid plans start at $39 per month if you need more.

Choosing the right CRO tools for tracking the performance of your site is essential.

However, the best one will depend on your business needs, goals, and the stage you’re at.

This list of the best CRO tools will help you know what’s available and the different features available on the market.